OpenText Experience Cloud Team
The total patient experience: reflections from HIMSS 2024
The landscape of healthcare is evolving rapidly, driven by shifting consumer expectations and technological advancements. Patients are no longer passive recipients of care; they are…
Top 9 reasons to modernize your Web Content Management with OpenText TeamSite
Whether you’re a long-time OpenText™ TeamSite™ user or are using other content management systems (CMS) for your web experiences, here are 9 compelling reasons to…
How communications can power an experience-led transformation
A new world demands a fresh approach The world has changed. What was good enough is not cutting it anymore. During the pandemic, 73% of…
Introducing push notifications to power personalized customer experiences at scale
Reach your customers wherever they are with OpenText Notifications Mobile devices are deeply embedded in modern life. In 2021, consumers downloaded 230 billion mobile apps…
Announcing OpenText Experience Cloud CE 22.1
Delivering relevant, data-driven, modern experiences Consumers today expect communications that are immediate and seamless. The reality? Well, it’s not quite as polished. Businesses are often…
How to center customer communications in your first-party data strategy
The future of marketing depends on creating experiences that revolve around your customers. By 2025, Gartner predicts that 40% of physical experience-based businesses will improve…
6 things for marketers to keep in mind as the third-party cookie crumbles
2023 will be the year the cookie crumbles. Google announced plans to delay the phase-out of third-party cookies in Chrome, giving marketers just a bit…
Announcing OpenText Experience Cloud CE 21.4
Modern customer experiences are personalized experiences. Customers expect you to tailor your communications, websites, support, and even in-person interactions to suit their needs, preferences, and…
Enabling highly personalized content at scale with customer data
For content marketers, finding out that the campaign you worked so hard on didn’t hit the spot is incredibly frustrating. It’s even worse when the…
Finding the needle in your CCM haystack
Modern enterprise communications create a lot of content. Unfortunately, it’s very common for that volume to breed redundant templates and wasted effort. Staff decide they…
Using first-party data to deliver personalized and tailored digital experiences at scale
Delivering personalized digital experiences is getting harder even as the technology to do so gets better. As the value of third-party data is steadily diminished…
Introducing OpenText Experience CDP
Effective personalization at scale is the holy grail of modern marketing. It is a powerful force for acquisition, retention, and increasing lifetime value. Making your…
Evolving customer communications
Targeted customer communications are a powerful way to increase engagement and build brand loyalty. Done poorly, they’re also an effective way to drive your audience away. Your audience is being…
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