Michael Snow

Michael Snow

Michael is a 15 year veteran in digital experience. He’s a Senior Product Marketing Manager for Media at OpenText and previously worked at HP, Oracle, Autonomy, Interwoven, and MediaBin, bringing experience in rich media, digital asset management, and customer experience management. With rich media growing exponentially as essential to any modern user engagement and experience, he helps brand-centric organizations struggling to control, target, re-purpose, and monetize their growing multichannel assets.

Technologies
Michael Snow 4 weeks ago
What’s new in OpenText Media Management Release 16 EP7
Today’s marketers are under pressure on all fronts. They are asked to produce more in shorter timelines and with fewer…
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Customer Experience
Michael Snow October 29, 2019
Build the right technology stack for growing content demand
Let’s face it. Producing content is no easy feat for marketers and creatives – especially when you’re launching a new…
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Technologies
Michael Snow February 21, 2019
How to beat the creative content crunch
With the demand for creative content to support an ever-increasing volume of campaigns and programs on the rise, marketers turn…
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Technologies
Michael Snow November 26, 2018
Deployed in the cloud, OpenText Media Management delivers new features and functionality
Successful marketing departments know the value of the cloud. To succeed in today’s competitive, digital world, you need a Digital…
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Technologies
Michael Snow November 26, 2018
Increased automation in OpenText Media Management delivers significant benefits
All marketers know that time is money. Whether you’re putting in a marketing request or scheduling media delivery, reducing the…
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Technologies
Michael Snow November 21, 2018
OpenText Media Management uses intelligence to improve the marketer’s life, one task at a time
Marketers who use video grow revenue 49% faster than non-video users, according to Wordstream. But in today’s digital world, it’s…
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Technologies
Michael Snow November 21, 2018
Why do user experience, intelligence and automation matter in the enterprise?
The life of a marketer can be exciting and inspiring. From major product launches to creating new collateral to attending…
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