John Price

John is a product marketing manager primarily focused on Customer Experience Solutions and Digital Asset Management. In today's consumer and customer oriented culture, organizations and brands with relevant, strategic and on-message communications and marketing content win the day. Clearing the path for your customer's journey leads to greater success and rewards.
Customer Experience Management

Editorial Judgement

For anyone who writes, an editor helps make the final product better. A good editor is not just spell-check and…

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Customer Experience Management

The decline and regeneration of print news publishing

As online news sources become increasingly available to anyone with a smart device, we continue to see the decline of…

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Customer Experience Management

Velocity of change and the digital revolution

We are all customers and we all have experiences. Customer Experience in Practice is a common-sense look at how we…

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Customer Experience Management

Customer experience in practice

We are all customers and we all have experiences. Customer Experience in Practice is a common-sense look at how we…

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Customer Experience Management

OpenText’s Innovative DAM Solution Wins Industry Accolade!

OpenText™ Media Management wins the 2016 SIIA CODie Award for Best Digital Asset Management (DAM) Solution, continuing to build momentum in…

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Customer Experience Management

NAB Show 2016 – Not My First DAM Rodeo

At NAB, the National Association of Broadcasters show in Las Vegas, Digital Asset Management (DAM), media and technology are finally…

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Enterprise Content Management

Digital Asset Management Innovation

I recently wrote an article on DAM innovation for CMS Wire, “Setting the Stage for DAM Innovation” highlighting that there…

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Business Network

NAB SHOWTIME

This year at NAB, OpenText is demonstrating an example of how integrated and interconnected technologies working together are able to…

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Customer Experience Management

OpenText Celebrates Media Launch in Hollywood Style

The latest release of OpenText’s industry-leading Digital Asset Management Platform was celebrated in style at the W Hollywood Hotel in…

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Business Network

Today’s Media Management

The average 14-year-old kid will probably create more media by the time I finish this post than I will this…

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Customer Experience Management

Experience Matters in Omni-Channel Commerce

[This article was also published in CMS Wire.] Experience matters in Omni-Channel Commerce, both the Customer Experience and the software…

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Customer Experience Management

Forrester Names OpenText as Leader in DAM Wave Report

It’s been two years since Forrester last evaluated the Digital Asset Management marketplace OpenText Media Management is named as a…

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Customer Experience Management

INTERVIEW: Essential Features of DAM

DAM Coalition: Tell us about your history in digital asset management. How did you get involved with DAM? John Price:…

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Business Network

PBS Adopts OpenText Media Management

A major press announcement at the NAB Show in Las Vegas, “PBS Adopts OpenText Media Management to Support Range of…

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Customer Experience Management

Nostalgia and Product Catalog Management (PCM)

I recently did a webinar (see webinar here: http://opentext.com/campaigns/better-brand-engagement.htm ) with John Sprouse from Deloitte Consulting, in which we discussed…

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Customer Experience Management

Finding Our Way with Digital Asset Management

by John Price [This article was also published in CMS Wire, 10/9/2013.] In one sense DAM is all over the…

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Customer Experience Management

Thoughts on “5 Reasons Why DAM is No Photoshop”

I saw this thought provoking article by David Diamond in CMS Wire, “5 Reasons Why DAM is No Photoshop” (read…

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Customer Experience Management

3 Perspectives on Leveraging DAM to Manage Work in Progress

ConceptShare has worked with over 100 enterprise marketing and creative services teams. By peering over their shoulders we have acquired…

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