For a category that has been around for over 30 years, digital asset management (DAM) is surprisingly dynamic. However, it remains challenging to manage the…

Billions of rich media assets are created every day for new and emerging channels. With all this creative, consistency is a challenge that goes right…

The world of digital asset management (DAM) is rapidly evolving. It’s at the heart of digital transformation for many global organizations. But the concept of…

Digital Asset Management (DAM) started as a library for digital images: a passive repository providing a single source of truth for media files. But in…

The digital world has been growing exponentially since at least the 1940s and our appetite for content isn’t slowing down. Statista predicts the volume of…

500 hours of content uploaded to YouTube and 695,000 stories shared on Instagram: what happens in an Internet minute reveals our insatiable appetite for rich…

Over the past six or seven years, I’ve talked to many DAM practitioners, consultants and developers about using AI for tagging assets. It would be…

DAM 1.0: Building a better asset warehouse The first generation of digital asset management (DAM) software was a lifesaver, a huge improvement over shared drives…

We’ve all experienced the stress of an asset emergency. Something (a piece of collateral, a video, instore signage, etc.) needs to be finalized straight away,…

If you rely on others to market and sell your products, your brand is your most valuable asset. Whether customers are browsing a retail outlet,…

The use of rich media in day-to-day operations is no longer limited to marketing departments or content-centric organizations like those in the motion picture industry, museums or news…

2020 is proving to have been a sea change for the retail industry. All those investments in the brick-and-mortar experience… and then nobody came. Of…