Conrad Henson

Conrad is a Product Marketing Manager for Customer Experience Management based in Auckland, New Zealand. Conrad specializes in Digital Asset Management, a field in which he has worked since 2011. As a DAM practitioner and former OpenText customer, he has interests in user-focused innovation, no-code configuration and the role of DAM in Digital Transformation.

Customer Experience

Conrad HensonApril 3, 2023

How AI is transforming DAM from passive to active

Digital Asset Management (DAM) started as a library for digital images: a passive repository providing a single source of truth…
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Customer Experience

Conrad HensonJanuary 24, 2023

What are digital assets?

The digital world has been growing exponentially since at least the 1940s and our appetite for content isn’t slowing down.…
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Customer Experience

Conrad HensonJune 21, 2022

Integrate DAM to maximize value

500 hours of content uploaded to YouTube and 695,000 stories shared on Instagram: what happens in an Internet minute reveals…
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Customer Experience

Conrad HensonMay 4, 2022

Choosing the right AI provider for auto-tagging images in Digital Asset Management

Over the past six or seven years, I’ve talked to many DAM practitioners, consultants and developers about using AI for…
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Customer Experience

Conrad HensonOctober 20, 2021

The future of digital asset management (DAM 3.0)

DAM 1.0: Building a better asset warehouse The first generation of digital asset management (DAM) software was a lifesaver, a…
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Customer Experience

Conrad HensonAugust 23, 2021

Shutterstock integration for OpenText Media Management

We’ve all experienced the stress of an asset emergency. Something (a piece of collateral, a video, instore signage, etc.) needs…
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Customer Experience

Conrad HensonJuly 29, 2021

DAM for consumer packaged goods organizations

If you rely on others to market and sell your products, your brand is your most valuable asset. Whether customers…
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Cloud

Conrad HensonApril 12, 2021

DAM for rent: The rise of cloud-based digital asset management by subscription

The use of rich media in day-to-day operations is no longer limited to marketing departments or content-centric organizations like those in the…
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Customer Experience

Conrad HensonMarch 30, 2021

Maximizing online delivery with DAM for retail

2020 is proving to have been a sea change for the retail industry. All those investments in the brick-and-mortar experience……
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Customer Experience

Conrad HensonJune 25, 2020

What’s new in OpenText Media Management Cloud Edition (CE) 20.2

All organizations are faced with increasing demands for images and video for marketing and operational purposes. Managing higher volumes, larger…
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