Alan Porter

Alan J. Porter is the Senior Product Marketing Manager for the OpenText Customer Experience Suite. He is a regular writer and industry speaker on various aspects of Customer Experience and Content Strategy.
Enterprise World

Employees are Customers too – Give Them the Same Digital Experience

I’m not sure when exactly it happened, but at some point in my career there was an inflexion point when…

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Customer Experience Management

Accelerate Your Customer Experience Plans at Enterprise World

Join us in Nashville this July at Enterprise World 2016 to learn, and share, the latest in Customer Experience Management…

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Customer Experience Management

Turn Regular Customer Communications Into a Powerful Marketing Asset

When you receive a bill or an invoice do you ever give it a second glance? Most bills that arrive…

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Customer Experience Management

A DAM Fine Time in New York – now on to Nashville

Last week I got to spend time with Jon Snow, Mr. Peanut, and some monster trucks – thanks to spending…

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Customer Experience Management

Measuring Customer Lifecycle Value

As the analysts have been telling us for a year or so now, digital business puts people right in the…

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Customer Experience Management

Using Synchronized Media Assets to Bridge Platform Silos

Positive customer experience is all about removing the friction from the process. The easier something is to do, the better…

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Customer Experience Management

Redefining The Customer Journey

Management Consultant and author Peter Drucker once wrote that “the purpose of a business is to create and keep a…

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Customer Experience Management

Eight Seconds! Your Deadline to Deliver an Engaging Web Experience

Eight seconds! Research has shown that’s all the time you have to capture the attention, and engage with, the average…

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Business Network

Creating Interactive Dialog With Your Customers

What if each customer felt that every communication with you was not only well managed, but a meaningful, interactive dialog?…

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Customer Experience Management

Media Management is Now Mission Critical to Providing an Engaging Customer Experience

In today’s customer-centric environment, digital media management is an imperative. The customer experience is becoming more visual every day with…

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Customer Experience Management

Why You Should Be Delivering a Continuous Digital Experience

Are you delivering a consistent, continuous digital experience for your customers as they interact with your brand? Is that experience…

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