Alan Porter

Alan J. Porter is the Senior Product Marketing Manager for the OpenText Customer Experience Suite. He is a regular writer and industry speaker on various aspects of Customer Experience and Content Strategy.
Customer Experience Management

An Account Number by any Other Name

All I wanted to do was give a business some money. Yet they seemed determined to make it as difficult…

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Customer Experience Management

Media Management – A “Rosetta Stone” for Rosetta Stone

The Rosetta Stone the famous tablet, found in 1799, that displayed the same text in three ancient languages: Greek, Demotic…

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Customer Experience Management

Lower the Drawbridge and let the Data Flow

It’s not often that Game of Thrones provides a moment of insight into data exchange, but that’s what happened this…

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Customer Experience Management

Removing the Data Barriers to get the Bigger Picture

Doing something over and over again and expecting a different result is EITHER practice, or insanity.  The difference is simply…

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Customer Experience Management

Empathy Resonates in Chicago at the DX Summit

Empathy – If there was one word I heard more than any other at the recent DX Summit in Chicago,…

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Customer Experience Management

Measuring the Redefined Customer Journey

“You can’t manage it if you don’t measure it,” has been a business cliché for decades. It’s not a sentiment…

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Customer Experience Management

Learning a CX Lesson While Leaving Las Vegas

It’s amazing what you can learn in the back of a cab in Las Vegas. On my ride back to…

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Customer Experience Management

OpenText Experience Suite Adds Functionality to Support the Customer Lifecycle

The latest release of OpenText™ Experience Suite tackles the challenges of digital transformation to deliver a continuous real and effective…

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Customer Experience Management

Developing a Culture of Assumption at 200mph

Last weekend I attended the United States Grand Prix Formula One race at the magnificent Circuit of the Americas facility…

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Customer Experience Management

The Redefined Customer Journey – Remove System Friction

The customer journey is being redefined in the digital age from a linear process to an ongoing loop of BUY…

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Customer Experience Management

Do You Know What You Don’t Know About Your Content?

How can you read 174 Newspapers a day? Seems like an impossible task, yet according to one study that is…

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Customer Experience Management

Luke Skywalker – Content Jedi or Joker?

Mark Hamill is a good guy. I’ve been lucky enough to meet him on a couple of occasions in the…

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Customer Experience Management

Five Factors That Are Driving the Changing Publishing Landscape

From scrolls to print, from hardback to paperbacks, from broadsheets to tabloids, and from print to digital, the world of…

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Customer Experience Management

Customer Journey Redefined – The Departmental View

The customer journey is being redefined in the digital age from a linear process to an ongoing loop of BUY…

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Customer Experience Management

So What Exactly is OmniChannel?

An angry man with a delivery van just redefined my understanding of omni-channel customer experience. Traditionally when I’ve referred to…

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Customer Experience Management

Developing a Content Hub Strategy for Publishers

I’ll confess at heart I’m still a print guy. My house is full of books. But I also read a…

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Customer Experience Management

The Questions you Should be Asking Along the Redefined Customer Journey

Several blog posts ago I talked about the way that the customer journey is being redefined in the digital age…

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Customer Experience Management

Nashville Notes – Impressions of my First Enterprise World

I’ve been to Nashville several times before, but never for an event like this. It had everything from Country Singers…

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Customer Experience Management

Accelerate Your Customer Communications Strategy at Enterprise World

Join us in Nashville this July at Enterprise World 2016 to learn, and share, the latest in Customer Communications and…

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Customer Experience Management

The Customer’s Perspective of the Redefined Customer Journey

The digital customer journey is being redefined – it’s never been easier to buy stuff. All it takes is a…

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