Alan Porter

Alan J. Porter is the Senior Product Marketing Manager for the OpenText Customer Experience Suite. He is a regular writer and industry speaker on various aspects of Customer Experience and Content Strategy.
Customer Experience Management

When customer experience needs to get physical

It all started with a drip of water. You know that moment when you open the fridge door and feel…

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Enterprise World

Map Your Path at Enterprise World

Have you ever found yourself lost at an industry event? Not sure, which speaker you want to go to hear,…

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Customer Experience Management

Where Have all the Millennials Gone? Adapting the Customer Experience

My wife and I recently stopped at the local branch of a chain restaurant that was a regular family eating…

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Customer Experience Management

Energize Your Customer Experience Strategy at Enterprise World

Are you looking to re-energize your Customer Experience strategy? Do you want to know how other companies are approaching it? Are…

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Customer Experience Management

Lead the Customer Experience Revolution – Webinar

Traditional marketing no longer works. Broadcasting a message and hoping that someone will see and respond to it is now…

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Customer Experience Management

Want to Know What Your Peers are up to? – Join the Customer Conversations at Enterprise World

Attending conferences like OpenText™ Enterprise World provide some of the best opportunities for you, and your company, to take your game…

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Customer Experience Management

OpenText Experience Suite EP2 Release Brings Powerful Features to Build Compelling Customer Interactions

The existing set of OpenText™ Customer Experience Management solutions across Web Content Management, Digital Asset Management, Customer Communications Management, Workforce Optimizations,…

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Customer Experience Management

Are you on Track to Deliver the Right Picture?

I’ll admit it, I’m a total motorsports nut. If it has wheels and an engine I’ll happily watch it race.…

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Customer Experience Management

Get up Close With the Latest in Customer Experience Management at Enterprise World

Think you know all about the range of OpenText Customer Experience offerings? Think you’ve seen it all at recent shows, or…

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Customer Experience Management

Are you Delivering a Sunshine Experience?

It’s amazing how even the brightest ray of sunlight can ruin months of work. Several years ago I was part…

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Customer Experience Management

Discover the Latest Customer Experience Management Trends and Innovations at Enterprise World in July

Is there anything good happening in Toronto in July this year? Sure there is. How about joining us for the…

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Customer Experience Management

Time-Based Digital Assets are now Mission Critical

How much video are you watching online? I’m pretty confident it’s more than last year, or the year before. It…

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Customer Experience Management

Digital Plants and Conveyor Belts – a Different Approach to DAM

The world’s largest museum complex is probably not the first thing that comes to mind when you think about who…

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Customer Experience Management

OpenText WFO Video Series: Why Should Customer Experience be a top Enterprise Goal?

When faced with a choice of products, or suppliers, how to decide which one to use? Is it simply price,…

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Customer Experience Management

Sending the Wrong Email can be an Opportunity to do the Right Thing

We all get them every day. Emails that we delete without reading. Yet companies invest countless hours in developing email…

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Customer Experience Management

Why DAM Isn’t Just Pretty Pictures on the Web Any More

Why do you purchase and implement a Digital Asset Management (DAM) platform in the first place? If you’re like me…

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Customer Experience Management

100,000 Pieces of Content a Day

It often feels like we are being deluged by content, we are exposed to more stories, images, video, and audio…

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Customer Experience Management

Is Your Website a Reflection of You or Your Customers?

“Hey Dad, did you have any feedback?” That text from my daughter last week was part of an ongoing discussion…

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Customer Experience Management

An Account Number by any Other Name

All I wanted to do was give a business some money. Yet they seemed determined to make it as difficult…

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Customer Experience Management

Media Management – A “Rosetta Stone” for Rosetta Stone

The Rosetta Stone the famous tablet, found in 1799, that displayed the same text in three ancient languages: Greek, Demotic…

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