Adam Howatson

Adam is OpenText's CMO and in the last 14 years has served in Product Management, Marketing, Engineering, Information Technology, Office of The President/PMO, Partner Development, and Mergers & Acquisitions. He has developed an extensive awareness of OpenText and its customers, people, culture, products, and markets.
Analytics

Next generation of Canadian leaders see huge potential in artificial intelligence

As Canada’s largest software company, OpenText is truly excited and optimistic about what the future holds for computing. On September…

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Enterprise Content Management

OpenText & SAP: 10 Years and Still Growing

Each May, the OpenText team enjoys the fantastic opportunity to support our long-time partner SAP at the SAPPHIRE NOW conference.…

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Digital Transformation

The Luddite Fallacy: How AI Will Change the Jobs We Do

Artificial intelligence (AI), robotics, and machine learning are automating jobs and bringing sweeping societal change. While this is not a…

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Customer Experience Management

Are Neo-Luddites Giving Digital Transformation a Pass?

At the beginning of the 19th century, English textile workers called Luddites destroyed weaving machinery to protest “the fraudulent and…

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Digital Transformation

Celebrating Our Customers, Celebrating Your Success

We pride ourselves on many things here at OpenText: we are the undisputed leader in EIM, we are one of…

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Customer Experience Management

Bye-Bye Repetitive Marketing Tasks, Hello Compelling Customer Conversations

For nearly two decades, email has been the main message bearer in marketing. But with tightening regulations, it is becoming…

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Digital Transformation

How Digital Transformation is Giving Humans More Time to Really Think

The pace of technological change today is being called the “fourth industrial revolution.” New solutions powered by artificial intelligence (AI),…

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Digital Transformation

6 Considerations for Charting Your Digital Course

Today’s digital disruptors make headlines across the sectors with sweeping changes in data management, analytics, and customer experience. A wave…

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Analytics

Unlock Unstructured Data and Maximize Success in Your Supply Chain

By any standard, a successful business is one that can find new customers, discover new markets, and pursue new revenue…

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Digital Transformation

GenX or Millennials: Which Generation Truly Leads the Digital Transformation?

Even though we know millennials are connected non-stop to their smartphones, laptops, and social media accounts, it’s Generation X that…

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Fax

RightFax and OpenText Fax Solutions: The Future is Bright

Here at OpenText, we’re hyper-focused on enabling the digital world and creating a better way for you to leverage information…

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