Most of us have started down the digitisation road in one form or another. We’re all moving at our own pace, depending on our organisation’s existing digital infrastructure, backlog of legacy data migration, and corporate vision for innovation.
“The secret of getting ahead is getting started”Mark Twain
Regardless of your pace and vision, one thing every organisation has in common is the issue of managing all the disparate content scattered across the enterprise – whether it’s new, old, structured, unstructured, centralised or hidden in silos, memory sticks or devices.
It’s a critical business issue that SAP® and OpenText™ have been jointly – and successfully – addressing for the past decade. And with more than 5,000 joint customers, full roadmap integration and €1.1 billion in revenue together, we’ve learned a thing or two about what really works and why
Combining structured and unstructured content with ECM
Our customers often tell me about their need to combine structured content in the SAP digital core with unstructured content in the enterprise. Typically, we see three common scenarios for this requirement.
One is in customer engagement and commerce (in other words, the customer relationship). I recently spoke with a retail company that extensively uses videos, logos and pictures, the more they use the less control they have. They appear on their commerce sites, external website, and stored internally in different places. There was no single source of truth; version control did not exist, new logos or brand guidelines were not used or adhered to. Solving this with robust Digital Asset Management (DAM) capabilities meant servicing their customers better and faster with the correct content; they improved productivity and saved time, while gaining a strong return of investment.
Another area is HR, which is one of the most document intensive areas of a company. The employee journey starts with a CV being sent into the organisation and after a successful application, contracts go back and forth and the raft of employment paperwork that is associated with an employee grows. Managing and storing the employee file can be difficult (especially considering the GDPR regulation) and overwhelming for HR who should use their time on strategic employee initiatives instead. In this context, OpenText Extended ECM for SAP Successfactors can make a significant difference to process efficiency, governance and regulation.
Finally, the third scenario is the wider enterprise itself. Organisations deal with numerous suppliers and vendors with different contracts over varying lengths of time – all of which generate massive amounts of unstructured data. Invoices, for example, may be handled in one country, but fulfillment might be spread globally with regional variations. In this context, Extended ECM can tie together the ‘bigger picture’ for a single, accurate view.
It’s something we’ll be covering in more depth at the upcoming OpenText Innovation Tour London on 12 April, 2018, at the O2 Intercontinental Hotel. If you’d like to learn more about how OpenText and SAP are collaboratively addressing customer issues in the structured digital core and the unstructured enterprise, you can register here.