customer experience

Was one of Your Resolutions Better CX? If not, it Should be

Ever wonder why some companies seem to do so much better than others? Is there one competitor you always feel like you are chasing to catch up with? If yes, you might want to look at the customer experience (CX) you deliver and how that compares to others in your market.

Many analyst firms are talking about the importance of making customer experience a top priority in a business.  Forrester Research recently released their latest CX Index findings and it continues to show that CX leaders consistently outperformed laggards in the market.

So, it’s no wonder that companies continue to invest in CX. Better CX leads to a higher ROI and CX leaders tend to beat CX laggards on a number of metrics, ranging from compound annual growth to shareholder returns. CX leaders are also more likely to:

Grow revenue faster
Drive more purchases
Dominate pricing
Lower their service costs
Reduce regulatory compliance risks

 

If you are interested in learning more I encourage you to watch this one-hour webinar.

Forrester Research CX expert Margaret Rodriguez shares why CX leaders grow revenue faster than CX laggards; demonstrates how to link CX investments to ROI; discusses how to prioritize investments to continually improve customer experience and offers practical advice on how to drive  improvements.

View the webinar here.

About Tami May

Tami May
Tami has over 20 years of marketing experience at Fortune 500 companies like IBM and Hewlett-Packard, and start-ups such as DataBeam and Digital Freight. Her experience includes a wide range of strategic marketing and communications initiatives. Follow her blog on customer engagement trends, CX, and the impact of millennials in business.

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