As we all know, marketing to a global audience presents many challenges. While you may know everything about your market in, say, North America, what do you know about other regions? What type of cultural issues may drive their activities in APAC? How do they conduct business in EMEA? What is their adoption of social media technologies?
Take a look at an article that James Latham, Chief Marketing Officer at OpenText wrote that appeared in Document Magazine. The article discusses the importance of taking a holistic view when creating and deploying a content management strategy. Pay special attention to the example of how Nissan improved their customer experience by carefully mapping out and deploying their content management strategy.
You can also catch a great podcast James recorded on this subject here.
