The 7th post in a series about how mobile apps will be used as productivity tools in the enterprise, and how these apps will be securely distributed and managed.
A Fusion of Features
In the previous post, we examined the critical role that the mobile interface plays in user adoption. Another key factor that affects consumer adoption of both mobile devices and apps is the ability to personalize information in context, which can be done, for example, with geo-location. Along with the ability to access and share information based on where the user is, the ability to capture documents, images, video, and audio is also important. This fusion of features, when combined with secure access, makes the mobile device indispensible for sharing, accessing, and managing business critical information.
Sharing information quickly and easily, in context, provides competitive advantage in many industries. The Oil and Gas industry, for example, would benefit from a mobile app that mashes-up information from a variety of sources, including news, maps, weather, and more – to present users with a visual overview. This combination of content from external and internal sources could form the basis of a crisis management app to effectively manage emergency oil well operations.
Immediate access to content in many formats means that decisions can be made more quickly and records of these decisions can be captured to maintain an audit trail, enabling people to be more productive and protected at the same time.
Enterprise apps centers will manage the distribution of vertically oriented apps by industry
Mobile apps are a cost-effective way to deliver new, personalized business mashups of enterprise and online data sources. The enterprise will require a controlled center for the development, approval, and distribution of mobile apps to ensure compliance and simplify integration. In an upcoming post in this series, we’ll take a look at how organizations will manage their mobile apps by using an app store structure, or what we'll term, an Enterprise App Center.
Read Part 1 in the series.
Read Part 2.
Read Part 3.
Read Part 4.
Read Part 5.
Read Part 6.
Last updated Apr 25, 2012 at 8:37 AM GMT