By any standard, a successful business is one that can find new customers, discover new markets, and pursue new revenue streams. But today, succeeding via digital channels, delivering an excellent customer experience, and embracing the digital transformation is the true benchmark. Going digital can increase your agility, and with analytics you can get the level of insight you need to make better decisions.
Advances in analytics and content management software are giving companies more power to cross-examine unstructured content, rather than leaving them to rely on intuition and gut instinct. Now, you can quickly identify patterns and offer a new level of visibility into business operations.
Look inside your organization to find the value locked within the information you have today.
The unstructured data being generated every day inside and outside your business holds targeted, specific intelligence that is unique to your organization and can be used to find the keys to current and future business drivers. Unstructured data like emails, voicemails, written documents, presentations, social media feeds, surveys, legal depositions, web pages, videos, and more offer a rich mine of information that can inform how you do business. Unstructured content, on its own, or paired with structured data, can be put to work to refine your strategy.
Predictive and prescriptive analytics offer unprecedented benefits in the digital world.
Consider, for instance, the data collected from a bank’s web chat service. Customer service managers cannot read through millions of lines of free text, but ignoring this wealth of information is not an option either. Sophisticated data analytics allow banks to spot and understand trends, like common product complaints or frequently asked questions. They can see what customers are requesting to identify new product categories or business opportunities.
Every exchange, every interaction, and all of your content holds opportunity that you can maximize.
Making the most of relevant information is a core principle of modern enterprise information management. This includes analyzing unstructured information that is outside the organization, or passed between the company and trading partners across a supply chain or business network.
As more companies use business networks, there is an increase in the types and amounts of information flowing across them; things like orders, invoices, delivery information, partner performance metrics, and more. Imagine the value of understanding the detail behind all that data? Imagine the insight it can provide to future planning? And even better: if you could analyze it fast enough to make a difference in what you do today. Here are two common, yet challenging, scenarios and their solutions.
Solving challenges in your enterprise
Challenges within the business network – A business network was falling behind in serving its customers. They needed to increase speed and efficiency within their supply chain to provide customers with deeper business process support and rich analytics across their entire trading partner ecosystem. With data analytics, the company learned more from their unstructured data—emails and documents—and was able to gain clearer insights into transactions flowing across the network. The new system allows them to identify issues and exceptions earlier, take corrective action, and avoid problems before they occur.
Loss of enterprise visibility – A retail organization was having difficulty supporting automatic machine-to-machine data feeds coming from a large number of connected devices within their business network. With the addition of data analytics across unstructured data sources, they gained extensive visibility into the information flowing across their supply chain. Implementing advanced data analytics allowed them to analyze information coming from all connected devices, which afforded a much deeper view into data trends. This intelligence allowed the retailer to streamline their supply chain processes even further.
Want to learn more? Explore how you can move forward with your digital transformation; take a look at how OpenText Release 16 enables companies to manage the flow of information in the digital enterprise, from engagement to insight.