social media
AI helps you hear your customers’ voice
Your customers are talking to you, and about you, but are you gaining any value from those conversations? In this blog post I’ll explore the…
Top Tech Trends for 2016
“If you want something new, you have to stop doing something old.” – Peter Drucker In the Internet era, we talked about being “amazoned”. In…
Digital Engagement: A New Business Requirement
Digital engagement isn’t an option anymore, it’s a requirement. Today’s consumers are savvy and fickle, and companies must work to earn their loyalty. They’re demanding…
Did You Know 76% of Automotive Companies Exchange B2B Transactions Electronically?
In December last year I posted a blog relating to a new study from OpenText that was conducted by IDC Manufacturing Insights. The main goal…
Experience Suite Release—Adaptive, Omni-Channel Experiences
Digital technologies have ushered in the “age of the customer.” With increasing access to information about products and services, today’s consumers are empowered to shop…
EIM Success Stories: Turning Information into Innovation
A major natural gas company is experiencing a higher level of internal control over its procure-to-pay process and an 85 percent success rate for vendor…
Marketing automation tools and WEM
While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every step onto or off the…
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