Multiple
Digital Engagement: A New Business Requirement
Digital engagement isn’t an option anymore, it’s a requirement. Today’s consumers are savvy and fickle, and companies must work to earn their loyalty. They’re demanding…
Could the Smart Trash Can Take Waste Out of the Supply Chain?
In my last post I introduced a vision for the Smart Trash that would automatically identify the items you are throwing away. What would you…
What Google Can Teach Us About Monetizing Business Networks
In my last post I discussed the dramatic differences in business models between social networks and business networks. Social networks derive revenue primarily from monetizing…
Experience Suite Release—Adaptive, Omni-Channel Experiences
Digital technologies have ushered in the “age of the customer.” With increasing access to information about products and services, today’s consumers are empowered to shop…
What’s the difference between the 4 types of EDI acknowledgments?
When you send a document electronically to your business partner it is critical that you know for sure whether or not it was received. Furthermore,…
Marketing automation tools and WEM
While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every step onto or off the…
Stay in the loop!
Get our most popular content delivered monthly to your inbox.