Marketing
The future of digital asset management (DAM 3.0)
DAM 1.0: Building a better asset warehouse The first generation of digital asset management (DAM) software was a lifesaver, a huge improvement over shared drives…
AI helps you hear your customers’ voice
Your customers are talking to you, and about you, but are you gaining any value from those conversations? In this blog post I’ll explore the…
3 things you need to know to pivot between projects
Creative work can be extremely fun and rewarding, although not without its challenges. Pivoting between projects and industries is key to success, but time pressures…
Three Ways to a Stronger Contact Center & Marketing Relationship
Contact centers don’t always have the most symbiotic relationship with corporate product and marketing departments, but they should. Most often the contact center is viewed as…
Digital Engagement: A New Business Requirement
Digital engagement isn’t an option anymore, it’s a requirement. Today’s consumers are savvy and fickle, and companies must work to earn their loyalty. They’re demanding…
Digital-First Fridays: What is a Digital Enterprise?
In my first post in this blog series, I examined how the speed of digital is disrupting market leaders, and determined that the only way…
Step Aside Cloud, Mobile and Big Data, IoT has just Entered the Room
This article provides a review of the ARC Advisory Group Forum in Orlando and expands on the ever increasing importance of analytics in relation to…
Could the Smart Trash Can Take Waste Out of the Supply Chain?
In my last post I introduced a vision for the Smart Trash that would automatically identify the items you are throwing away. What would you…
Experience Suite Release—Adaptive, Omni-Channel Experiences
Digital technologies have ushered in the “age of the customer.” With increasing access to information about products and services, today’s consumers are empowered to shop…
2020 Agenda: Are You Ready?™
By the year 2020, technologies like the cloud, mobile devices, big data, and the Internet of Things will have digitized our world in many ways….
Marketing automation tools and WEM
While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every step onto or off the…
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