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Customer Communications Management

OpenText named a leader in the 2023 Aspire CXP and CCM Leaderboard market segments

In the constantly evolving customer experience management (CXM) landscape, OpenTextTM stands tall. Global analyst and research firm Aspire Customer Communications Services recognized OpenText Experience Cloud…

November 6, 2023 2 minutes read
Outsourcing vs. insourcing customer communications

Outsourcing vs. insourcing customer communications

It’s a dilemma faced by many organizations in the era of rising customer expectations: should you keep customer communications management (CCM) in-house or move to…

November 1, 2023 3 minutes read
Introducing push notifications to power personalized customer experiences at scale

Introducing push notifications to power personalized customer experiences at scale

Reach your customers wherever they are with OpenText Notifications Mobile devices are deeply embedded in modern life. In 2021, consumers downloaded 230 billion mobile apps…

February 22, 2022 4 minutes read
How to center customer communications in your first-party data strategy

How to center customer communications in your first-party data strategy

The future of marketing depends on creating experiences that revolve around your customers. By 2025, Gartner predicts that 40% of physical experience-based businesses will improve…

February 3, 2022 3 minutes read
Announcing OpenText Experience Cloud CE 21.4

Announcing OpenText Experience Cloud CE 21.4

Modern customer experiences are personalized experiences. Customers expect you to tailor your communications, websites, support, and even in-person interactions to suit their needs, preferences, and…

November 16, 2021 3 minutes read
Finding the needle in your CCM haystack

Finding the needle in your CCM haystack

Modern enterprise communications create a lot of content. Unfortunately, it’s very common for that volume to breed redundant templates and wasted effort. Staff decide they…

August 31, 2021 4 minutes read
Aspire: OpenText an Overall Leader in the CCM market

Aspire: OpenText an Overall Leader in the CCM market

For the fourth year in a row, independent consulting firm Aspire has ranked OpenText as an Overall Leader in the 2021 Customer Communications Management Aspire…

August 4, 2021 1 minute read
What is content and document rationalization?

What is content and document rationalization?

Google Dictionary defines rationalization as “the action of making a company, process or industry more efficient.” At home, rationalization might mean organizing your garage or…

June 24, 2021 4 minutes read
Achieving a successful CCM implementation and adoption

Achieving a successful CCM implementation and adoption

When a customer chooses to invest in any kind of Customer Communications Management (CCM) platform, there are two things that have a direct impact on…

March 26, 2020 3 minutes read

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