Customer Communications Management
OpenText named a leader in the 2023 Aspire CXP and CCM Leaderboard market segments
In the constantly evolving customer experience management (CXM) landscape, OpenTextTM stands tall. Global analyst and research firm Aspire Customer Communications Services recognized OpenText Experience Cloud…
Outsourcing vs. insourcing customer communications
It’s a dilemma faced by many organizations in the era of rising customer expectations: should you keep customer communications management (CCM) in-house or move to…
Introducing push notifications to power personalized customer experiences at scale
Reach your customers wherever they are with OpenText Notifications Mobile devices are deeply embedded in modern life. In 2021, consumers downloaded 230 billion mobile apps…
How to center customer communications in your first-party data strategy
The future of marketing depends on creating experiences that revolve around your customers. By 2025, Gartner predicts that 40% of physical experience-based businesses will improve…
Announcing OpenText Experience Cloud CE 21.4
Modern customer experiences are personalized experiences. Customers expect you to tailor your communications, websites, support, and even in-person interactions to suit their needs, preferences, and…
Finding the needle in your CCM haystack
Modern enterprise communications create a lot of content. Unfortunately, it’s very common for that volume to breed redundant templates and wasted effort. Staff decide they…
Aspire: OpenText an Overall Leader in the CCM market
For the fourth year in a row, independent consulting firm Aspire has ranked OpenText as an Overall Leader in the 2021 Customer Communications Management Aspire…
What is content and document rationalization?
Google Dictionary defines rationalization as “the action of making a company, process or industry more efficient.” At home, rationalization might mean organizing your garage or…
Achieving a successful CCM implementation and adoption
When a customer chooses to invest in any kind of Customer Communications Management (CCM) platform, there are two things that have a direct impact on…
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