Customer Communications Management (CCM)
5 digital experience trends to know in 2024
AI has lit the world on fire and reshaped expectations of what’s possible. The pace of change continues to accelerate – 95% of global executives…
Outsourcing vs. insourcing customer communications
It’s a dilemma faced by many organizations in the era of rising customer expectations: should you keep customer communications management (CCM) in-house or move to…
Uncovering trends in customer experience management
Rising interest rates. Record inflation. Skyrocketing energy prices. Recession jitters. Labor shortages. In the context of the current landscape, what should customer experience leaders focus…
Has your CCM solution reached the end of the road?
End of life, performance issues, compliance concerns, lack of cloud roadmap. Has your customer communications management (CCM) solution reached the end of the road? If…
Empower business users in financial services to elevate customer experience
The modern workplace expects more “jack of all trades” than specialists. It’s not a new phenomenon in traditional customer communications management (CCM) for an individual…
How communications can fuel a customer-centric culture
Culture eats strategy for breakfast – or does it? The famous quote from management consultant Peter Drucker is often debated in corporate circles. But the…
IDG survey: how marketing services firms are meeting communications challenges
Independent research firm IDG has published a white paper based on surveys of ad agency executives. Entitled “Meeting the Challenges of Marketing Communications Delivery,” it…
Practice proactive communications using customer insights
We’ve been discussing communication requirements that reflect a new business reality after years of pandemic-related upheaval. Is your company maximizing the value of first party…
Communications for a new business reality
A global pandemic. Mandatory lockdowns. Ever-changing rules and regulations. Online grocery orders. A shift to remote working, learning and telehealth visits. The last two years…
OpenText named a leader in the 2022 Aspire CCM-CXM Leaderboard
The OpenTextTM Experience Platform for Communications solution was recently recognized as a Leader in the 2022 Aspire LeaderboardTM for Communications Experience Platforms (CXP). The 2022…
Enterprise communications at the speed of the cloud
In a world full of disruptions and unexpected events, customer communications have never been so important. The pace of digital transformation has accelerated over the…
How communications can power an experience-led transformation
A new world demands a fresh approach The world has changed. What was good enough is not cutting it anymore. During the pandemic, 73% of…
Mobility is Critical for E-Government
Mobile devices are transforming the way citizens interact with their governments—from using digital IDs for access to program information to crowdsourcing apps to improve city…
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