Customer Experience Management
What is Customer Experience Management (CXM)?
There was a time when content almost entirely flowed one way – from enterprises to customers. Customers’ responses were effectively measured in sales and occasional…
OpenText named a leader in the 2023 Aspire CXP and CCM Leaderboard market segments
In the constantly evolving customer experience management (CXM) landscape, OpenTextTM stands tall. Global analyst and research firm Aspire Customer Communications Services recognized OpenText Experience Cloud…
Marketing production in life sciences
Most effective marketing strategies engage a plurality of channels to reach their target audience. Channels such as email, websites, microsites, mobile apps, social media, video…
One year into the Hightail and OpenText collaboration
Founded in 2004 as YouSendIt, Hightail was originally designed to help individuals and businesses easily and securely transfer large files from one person to another….
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