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Customer Experience Management

What is Customer Experience Management (CXM)?

There was a time when content almost entirely flowed one way – from enterprises to customers. Customers’ responses were effectively measured in sales and occasional…

March 4, 2024 6 minutes read
OpenText named a leader in the 2023 Aspire CXP and CCM Leaderboard market segments

OpenText named a leader in the 2023 Aspire CXP and CCM Leaderboard market segments

In the constantly evolving customer experience management (CXM) landscape, OpenTextTM stands tall. Global analyst and research firm Aspire Customer Communications Services recognized OpenText Experience Cloud…

November 6, 2023 2 minutes read
Marketing production in life sciences

Marketing production in life sciences

Most effective marketing strategies engage a plurality of channels to reach their target audience. Channels such as email, websites, microsites, mobile apps, social media, video…

April 25, 2019 3 minutes read
One year into the Hightail and OpenText collaboration

One year into the Hightail and OpenText collaboration

Founded in 2004 as YouSendIt, Hightail was originally designed to help individuals and businesses easily and securely transfer large files from one person to another….

April 24, 2019 2 minutes read

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