media management

Media Management – A “Rosetta Stone” for Rosetta Stone

The Rosetta Stone the famous tablet, found in 1799, that displayed the same text in three ancient languages: Greek, Demotic (Egyptian script), and hieroglyphics, provided the key to enable deeper understanding and more accurate translation of those languages.

In doing so it gave us a broader view of the ancient world and enabled other discoveries to be put into context. Sometimes the various different aspects of a large corporation can feel like they are using different languages to describe the same thing.

What we need is a digital “rosetta stone” that can help facilitate conversation around shared assets from marketing, through sales, support, finance, legal, and other lines of business.

One company that has successfully addressed that issue is the company named after the aforementioned archeological find – Rosetta Stone.  Rosetta Stone provides cloud-based learning for more than 30 languages in close to 150 countries. It serves schools, businesses, governments, and millions of individual learners across the globe.

media management

It’s an often repeated truism by those of us in the content industry that every company is a publisher, and this view is reinforced by Donna Bible, the Senior Digital Asset Manager for Rosetta Stone.

Everything that Rosetta Stone does starts with content, and Bible and her team manage more than a million images, videos, and audio components used by professionals across the world to develop interactive lessons.

“My role is to use the right system to collect all that content, catalog it, and enable the creative services teams who make videos for our end users, as well as the product and the images within it.”

“We work with our creative and legal teams to harness the most recent videos and licensed imagery,” Bible states. “Using OpenText™ Media Management, I am able to gather the latest versions and final published documents and ensure that people see something that is out to press or published on the web and approved.”

Media Management enlivens creativity and productivity, according to Bible.

“If you are able to harness content, relocate it and reuse it, you are at a completely different scalable level of work,” she says. “You save your creative team time and you save the legal team time from having to contest rights.”

OpenText Media Management meets the company’s expanding needs while maintaining a rich collection for its growth across borders.

“Having a consistent vision of retaining knowledge and content … and integrating the different departments has brought and kept a lot of people together,” Bible states. “It’s also allowed us to on-board people more easily by giving them insight … Media Management has become more than just a work tool. It’s really an archive of history for the company.”

For organizations implementing digital asset management, Bible offers this advice.

“At first, involve as many people as you can,” she says. “Then, when you implement, focus on one group: get that right and use it as a service model.”

Results compound quickly, Bible notes.

“Trust that there is a snowball effect of value you’re building. After some years, it can be very satisfying.”

Check out the video and download the white paper for more on the Rosetta Stone story.

Or view this on-demand webinar to learn how another Media Management customer, Monster Energy, benefited from their  asset management initiative.

About Alan Porter

Alan Porter
Alan J. Porter is the Senior Product Marketing Manager for the OpenText Customer Experience Suite. He is a regular writer and industry speaker on various aspects of Customer Experience and Content Strategy.

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