In a recent blog post, “The Customer Communications Transformed: Who Benefits and How it Works,” we talked about the recent shift in customer needs, as more and more customers look online – rather than at the more traditional print versions – for their statements and billing information. The experience is not only beneficial for customers, who can have all of their information at their fingertips at any time, but to companies as well, which can save money and gain customer loyalty from the shift.
But how do those companies ensure statement information is presented accurately, on-demand and in easily readable formats? To achieve all of that, they require the right technology solution to handle their print-to-web transformation needs. And for that, they need to know what to look for.
These 8 solution attributes should be priorities on print-to-web shopping list:
- A Big Picture Understanding. The technology provider should have broad experience with all components of the customer communications management (CCM) and how content, transformation, visualization, reporting, analytics, etc., fit together in transforming print to web.
- Flexible High-Fidelity Transformation Tools. Companies don’t want a print-to-web solution that’s tied to a single input or output format. Look for something more flexible, that can work with multiple input formats (including AFP, Line Data, PCL, Metacode, PDF, TIFF, etc.) and output formats (such as PDF, accessible PDF, XML, HTML, etc.).
- Multichannel Capability. The right technology will allow customer communications to be delivered across all online channels – from web to mobile and email – and over all computing devices.
- Accessible Output for the Visually Impaired. In order to stay legally compliant and reach all of their customers, organizations need to consider accessibility, and look for a solution that automatically produces high-volume communications in a WCAG 2.0 compliant Accessible PDF format, usable through screen reader technology.
- Superior Performance. Look for robust, enterprise-grade performance.
- Excellent System Integration. Print-to-web technology should be able to interact with products not only within the same suite, but also with popular third-party business systems, for better integration into the company’s existing environment.
- Comprehensive Visualization and Reporting. The right print-to-web technology should accept data from multiple sources, produce multiple output formats, provide informative dashboards and give consumers the tools they need to aggregate, sort, chart, compare and rank data.
- Fast, User-Friendly Analytics. Analytics can help consumers and companies get more out of their data.
Add these together and the result will be a robust, flexible and powerful print-to-web technology that’s also easy to use for everyone. A solution such as this will help create an online content environment that will allow both customers and companies to thrive.