Expanding the Banking Universe with a Mobile-Only Play

Mobile phones continue to help break new ground in the world of Banking. A very interesting example is called Atom Bank, which is in the United Kingdom today, or is it everywhere?

Atom Bank was recently awarded a banking license and plans to commence their operations later this year. They have already raised around 25 million pounds (about $39 million). So why is this so interesting and different?

Atom Bank will operate only through a mobile app. That is right, they just have an app. Of course there will be no branches, and they will not have a website initially. This is a strange strategy as how will customers be able to find them unless they read my blogs?

They claim that customers will be able to open accounts and carry out all their banking activity using only a smartphone. The also said they want to “set new standards for the banking sector” when it comes to technology. Well this matches quite well to what Millennials are thinking about innovation in banking coming from technology companies, not from banks. Viacom Media Networks did research and came up with the Millennial Disruption Index, which is copied below. Notice that 33 percent of Millennials do not think they will ever need a bank, and nearly half are counting on technology start-ups to overhaul the way banks work. Talk about supply meeting demand, and here comes Atom Bank. Or maybe they should be called Atom Software, the smartphone technology company with an app.

Banking on Mobile

Source: Viacom Media Research

Atom is the latest in a string of technology companies shaking up the banking industry. Who would have thought that Apple would create a payment service a la PayPal? It has certainly done well so far. Anybody know a user or two of Venmo, the under 30 set’s current favorite to make small payments to each other? This is not futuristic; they already exist and work well today.

So, will Atom Bank be what Millennials are longing for? Well there are a few challenges, or what we might call complexities. They will need to work with a regular retail bank for mundane things like checking and cash deposits. I don’t know if they will be responsible for Know your Customer (KYC) or will have deposit limits or concern themselves about anti-money laundering and SARS (Suspicious Activity Reports). Perhaps the brick-and-mortar bank they plan to partner with will do the heavy compliance lifting for them. Since Atom Bank is all about a high quality customer experience with a smartphone, they are certainly addressing what Millennials are looking for.

They are not yet sharing all aspects of what they plan to do, as they said they do not want to assist potential competitors. They did announce that they will have biometric security, 3D visualizations and gaming technology. Sounds like fun! An app on your smart phone will do all of that? Mobile phones, now smartphones, have come a long way.

Even if all of this works as planned and Atom Bank is very successful, they will have fierce competitors from startups as well as established organizations. But if they capture the hearts, minds and bank accounts of the Millennials before others do, they will be very successful and the reality of the Millennial Disruption Index will become even more obvious.

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