Today, we announced the availability of Release 16 Enhancement Pack 1 (EP1)—the first in a series of enhancements to the most comprehensive digital Enterprise Information Management (EIM) platform on the market today, OpenText Release 16.
As the enterprise shifts from investments in systems of record and engagement systems of insight, OpenText will continue to develop solutions that fully automate the complete EIM flow from customer engagement to business insight. This latest enhancement package does just that, with additional capabilities in our Experience, Content, and Discovery suites to complete the flow of information across the enterprise.
The Complete EIM Flow – From Engagement to Insight
Engagement: Digital is introducing new formats and channels of communication with customers. Organizations must be able to meet customer expectations, creating communications that are personalized, timely, and accessible using preferred channels. EP1 delivers highly personalized content orchestration across different processes for a connected customer experience. The enhancements we’ve made to our Experience Suite offer a breadth and depth of capabilities never before available from a single Customer Experience Management (CEM) platform. Offered via flexible on-premises, cloud, or hybrid deployments, Experience Suite addresses key capabilities required for true digital transformation.
From marketing optimization to customer contact programs, OpenText is connecting the customer journey for better customer engagement and insight. Existing OpenText CEM solutions have raised the bar for dynamic and personal customer engagement with industry-led Customer Communications Management (CCM), Digital Asset Management (DAM), Web Content Management (WCM), and Customer Care and Support solutions designed to make it easier to engage with customers using multiple channels and devices. This next generation of CEM will present new opportunities in content targeting and conversion rate optimization for our customers. With EP1 we are executing on our vision of interdependent applications working together in the OpenText Experience Suite to create the best possible user experiences.
“The investment and focus OpenText is putting on its Customer Experience Management solutions is very exciting,” said Mark Fassbender, global head of Web Optimization at Lexis Nexis. “Marketers today invest a lot of time and effort in trying to understand the customer journey from first contact through to renewal and retention. By connecting reporting and insights from each key stage of the customer journey together in an integrated solution, OpenText allows for a better understanding of what content works best for each channel and customer group across the whole customer lifecycle, which is pretty awesome.”
Content: To help organizations manage the flow of information across the enterprise, OpenText Extended ECM (xECM) Platform improves process productivity, integrating Enterprise Content Management (ECM) functionality with lead applications to bridge silos and enhance information flows. EP1 strengthens these capabilities with targeted solutions, such as xECM for Salesforce® and xECM for SuccessFactors®, as well as xECM integration for Process Suite to further connect the processes that generate enterprise information and ensure compliance and control across all systems.
Extended ECM for Salesforce improves customer insight and streamlines sales by connecting Salesforce cloud services to the OpenText xECM Platform for easy access to ECM capabilities and content inside the Salesforce user interface. Extended ECM for SuccessFactors manages all aspects of the digital employee file within SAP SuccessFactors. With centralized digitized document storage and collaboration, this solution accelerates the efficiencies of operations and minimizes compliance risk for the hire-to-retire HR process. Process Suite for xECM extends the reach of ECM to all parts of the enterprise, providing processes with the context that improves insight, efficiency, and throughput.
Discover: As digital consumers drive—or overhaul—supply chains across borders, the enterprise will be increasingly required to comply with external regulations and internal governance policies. In order to make enterprise information ‘discoverable’ and ‘actionable,’ EP1 introduces Discovery Suite to complement Content Suite. Discovery Suite brings analytics to enterprise content, providing a single, integrated platform for self-service business intelligence, data preparation, and advanced analytics on both structured and unstructured information. Customers can now leverage data analytics, machine learning, and interactive visualizations for litigation, investigations, due diligence, compliance, and better decision making.
Functional Enhancements and Integration across the Suites
Across all of our suites, we remain committed to giving our customers the most scalable, secure, flexible, and well-architected products. We will consistently leverage the Cloud for our suites to make OpenText the number one EIM cloud. With increased availability in the Cloud, EP1 helps to automate the complete the EIM flow, from Engagement to Insight, with deep functional enhancements and a focus on integration. OpenText Release 16 is the EIM platform of the future and key to our customers’ success, which is why we will continue to release enhancements as part of the EP series.
EP1 is the first of many exciting innovations in a series planned for Release 16 over the coming months. Stay tuned for more information.
Read the press release.