How the Same Data Analytics Used in Politics Can Help Your Business

Every four years, about 230 million people turn out to vote in the U.S presidential election. That’s a huge audience to influence, no matter how sophisticated your analytics. I mean, which data pool on which channel do you start with? Where do you look first? Just like businesses trying to reach customers, political campaigns can analyze sentiment, social media activity, and feedback from a variety of channels to spot trends, make predictions and craft persuasive messages.

A new OpenTextVoice article on, 3 Things The Presidential Race Can Teach Business About Digital Strategy, explores how the same micro-targeting used in political data analytics can be applied in business.

As November draws near, the data crunching will undoubtedly grow more feverish. To get a sense of how often the media is covering each candidate and in what context, check out the free online Election Tracker ’16 from OpenText. To read the full article on, go here.

About Robin Paparella Hardy

Robin Paparella Hardy
Robin is on the Corporate Communications team, which is responsible for the company’s media profile and brand perception across North America, Europe, and the Asia Pacific region. With over 20 years of experience in marketing communications and consulting, Robin has worked at a range of tech, telecom, and financial corporations, including Hewlett-Packard, CA Inc., Cardiff Software, Qualcomm, and American Express.

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