Digital Transformation

A DAM Fine Time in New York – now on to Nashville

media management

Last week I got to spend time with Jon Snow, Mr. Peanut, and some monster trucks – thanks to spending a day at one of the regular OpenText™ Media Management User Group Meetings. This gathering of Digital Asset Management aficionados was kindly hosted by HBO at their building in mid-town New York. As well as the use of their impressive theater we also got to enjoy some great views of The Empire State Building from the top floor location. Customers like HBO, Kraft-Heinz, Monster Energy, and others, shared how they use the Open Text Media Management (OTMM) platform as the core of their digital marketing and content channel distribution (you can see us in the photo at the top of this blog). In these meetings each customer brings new perspectives and insights on building business cases, implementation, usage, and extending the use of DAM across the enterprise. Another highlight of the day was the opportunity for the customers and partners in attendance to hear, and see, what is in the recent Release 16 version of OTMM, and ask detailed questions of the product team. The session was highly interactive with great questions, observations, and some impressive feature demos. Overall everyone seemed very impressed by what they saw of the latest release. These single day User Groups are a great place to network with industry peers and find out what other people are doing with a technology solution; as well as get ‘under the covers’ with the folks who are developing the software. We’ll be taking this approach to a whole new level at the upcoming OpenText™ Enterprise World conference in Nashville the week of July 11. The focus for Enterprise World 2016 will be to provide more informative and detailed technical sessions, alongside customer case studies, making it the most informative user conference to date. For example, the OpenText Media Management specific sessions on offer in Nashville include: Best Practices and tips for a Scalable, Secure and Performance Tuned Media Management Platform Media Management – System Monitoring, Troubleshooting, and Logging. Creating custom widgets and transformers in Media Management How to Leverage the new Adaptive Media Delivery features in V16 to publish assets to your WCM And that’s just a small selection of more than 20 sessions around the Customer Experience Suite and the 200 plus breakout sessions, roundtables, labs, and demos on offer across the whole OpenText portfolio. Enterprise World 2016 is a must attend event for anyone in the Customer Experience and Media Management world. Check out all the details, and register at the Enterprise World website.

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New OpenText UK HQ Provides a Better Way To Work

OpenText UK HQ

Over 250 OpenText employees gathered in the company’s Reading (UK) office recently to see Gordon Campbell, Canada’s High Commissioner to the UK, officially open the newly refurbished and extended OpenText UK headquarters. The expanded facility bring together a number of OpenText offices from across the UK into one building, providing employees with a work environment that fosters integration and collaboration, as well as a showcase for customers looking to succeed in the Digital World. During the opening, High Commissioner Campbell, said: “OpenText is a true Canadian success story that began 25 years ago in Waterloo, Ontario. Since then, we have seen OpenText grow to become one of the world largest software companies, and one of Canada’s premier technology providers. I am confident that OpenText’s new, expanded facilities here in Reading will lead to even greater – and well-earned – success across the UK.” The new OpenText UK HQ brings together people and technology to facilitate better, smarter and more collaborative working. Mark Bridger, Vice President of Sales, Northern Europe, OpenText commented, “We wanted to achieve three specific goals with the new OpenText UK HQ: a location that reflected the OpenText culture; an office that allows our employees to work flexibly and collaboratively; and a building that our employees would be excited about. With over 60% of the office space allocated to flexible working, we feel that employees, partners and customers will find the new OpenText UK HQ a truly inspiring place to work.”

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Next Generation OpenText Content Suite is Here…You Won’t Look at ECM the Same Way Again

Content Server

Re-thinking ECM Drives Personal and Process Productivity as well as Control It’s happened. Last month saw the release of major upgrades to the OpenText product line, including an incredible new version of OpenText™ Content Suite. Together they represent the most ambitious, extensive launch in OpenText history. Nothing has even come close to this in my eight years with the company and I have to say, it’s a pretty exciting milestone! Of course, I’m most excited about the powerful new edition of Content Suite. Its most important innovations — huge advances in functionality and usability — are inspired by a whole new way of thinking about ECM, its role in the enterprise, and the way knowledge workers interact with, and use information. What’s led to this step change? Take a look around your own office and the answers become clear. People Processes Governance The demographic make-up of our co-workers is tilting toward the digital-native generation, a cohort that’s come of age with simple, instant access to the information they want, whenever and wherever they want it. And they expect to work the same way; they’re mobile, agile, and instantly responsive. As you’ve probably experienced, most organizations are poorly equipped to meet this new approach to sharing, collaborating, and innovating. Used to be, phone calls, faxes, and eventually email provided 99% of the information flow you needed to do your job. Not any more. Digital information is flooding the enterprise in exploding volumes, from ever-diversifying sources. Data generated by everything from social media to the supply chain constitutes an organization’s most valuable asset, if they can use it properly. There’s a critical need to seamlessly integrate, aggregate, and correlate this information to extract full value from it, as well as the people and processes that create it. Unfortunately, working with huge pools of data has a dark side. Digital information’s key strength — mobility— has led to regular data breach headlines. Countless employees put employers at risk every day by transferring intellectual property to unsanctioned, ungoverned apps for easy access. In a world of increasingly complex and far-reaching security, privacy, and compliance requirements, organizations struggle to maintain control over their information with outdated tools, inadequate oversight, and labor-intensive practices.   Content Suite 16 is purpose-built to help organizations solve all these problems. It’s not just a re-launch of our ECM platform, it’s a complete re-think of the purpose and function of ECM within enterprises as they transform to become fully digital. By building on its traditional strengths as guardian, bond, and organizer of information with new usability and integration functionality, Content Suite shifts the focus of ECM toward creating an enterprise-wide information backbone that places people before technology. It can now bridge previously isolated silos and distribute information effortlessly to drive productivity and oversight in three inter-connected areas: Personal Productivity Users want to access, share, and collaborate on business content in the same seamless, simple ways they connect with each other in their private lives. Content Suite 16 creates this environment. With OpenText™ Tempo Box and OpenText™ Core, organizations can finally foster frictionless synch-and-share collaboration on both sides of the firewall in a fully governed ECM environment. Users work the way they want, on their own terms, anytime, anywhere, underpinned by an ECM safety net that manages everything from version control to auditing to application of meta-tags. Content Suite 16 also introduces a new user interface, one that provides a cohesive personal experience tailored to each individual user. Everything related to a subject can be personalized and presented in a simple format based on the user’s role and device. As an example, here’s an insurance industry use case: Through one easy-to-master interface, users can see everything they need to in relation to a claim — account information, completed claim form, feeds from the adjustor in the field, in-line communication from across the company, task lists, and more. All compiled, connected, and shared through Content Suite. Process Productivity In the digital era, we’ve digitized enterprise processes but not done a very good job of connecting them to each other. The information they produce is usually stored in a siloed repository aligned to the process. It’s usually hard to access, difficult to govern, and almost impossible for the business to use effectively. The Extended ECM capabilities of Content Suite eliminate this. They integrate ECM into the lead applications that produce this data (SAP®, Oracle®, Microsoft® and others), connecting silos to aggregate related information and present the full picture of any instance. With ECM fully embedded in the process, governance policies and classification tags can now be automatically applied right at the source. Users are spared from doing the dirty work, yet benefit from the results. Imagine a use case where a user with a decision to make doesn’t even leave the application they’re working in to access the contract, inventory reports, sales figures, and email communication related to a supplier. Think of the increased efficiency, insight, and throughput. It’s all possible now. Control Having all this newly accessible information available to be usedin innovative, far-reaching ways actually creates more risk and inefficiency if proper governance and control isn’t consistently applied at all points. Analysts have always considered information governance to be one of Content Suite’s competitive strengths and Content Suite 16 improves on that. The key is in the ability to integrate governance best practices into both personal and process information flows without impeding productivity. Personal Productivity content — the high-volume, wildly unpredictable result of day-to-day collaboration and creation — is notorious for being high-risk while resisting oversight. Content Suite 16 introduces new capabilities to transparently capture content as it’s created in applications like file synch and share, email, and SharePoint® and automatically apply retention and security policies based on machine learning. Process Productivity data — critical to continuity and records management — can now be automatically classified, tagged, and aggregated behind the scenes as soon as it’s generated. It’s inducted into the enterprise information lifecycle for effortless discovery and use by records managers, legal teams, and LOB leaders. OpenText Content Suite is the Future of ECM Content Suite redefines the role of ECM in the digital enterprise. It creates a seamless cross-enterprise information grid that provides the Personal and Process Productivity gains enterprises need within a framework of Control. Available on premise, as a subscription in the OpenText™ Cloud, or as a managed service, today it stands as the only comprehensive, fully integrated ECM suite in the industry. Take a few minutes to find out more about what we have in store for you in Content Suite 16. Start by erasing your preconceived notions and perceptions of ECM. Then, visualize what transforming to become “digital inside” means to your organization. Chances are, OpenText Content Suite’s innovative new approach to implementing, extending, and using ECM can get you where you want to be.

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How Digital Disruption is Shaping Customer Experience – Webinar Invite

digital disruption

On May 12, I am the key speaker on a customer experience webinar entitled ‘From Drones to Smart Homes’. It’s the first in the new OpenText Digital Innovation webinar series that takes a fresh perspective on important issues that are affecting every business today. So, I thought I’d take a moment to give my perspective on delivering an excellent customer experience beforehand in the hope it persuades you to join me on the day. Perhaps the place to start isn’t with experience at all. Perhaps the place to start is with customer expectation. In almost every industry there are transformational changes in the experience companies are delivering to their customers. Think about moving from 28 days to same day delivery – then to real-time tracking of your order in transit. Today it seems that we’re not far from having delivery drones landing on our lawns! The first time you experience something like this, it feels like a revelation. By the tenth, it feels like it’s the norm. We have to live by one rule of thumb: customer delight always turns rapidly into customer expectation. You can occastionally afford to not delight your customer on a few of the interactions you have with them –  but you are in big, big trouble if you consistently fail to meet their expectations. The challenge is that, with every digital customer experience innovation we deliver, we consistently raise the bar on customer expectation. So what do customers expect? They expect a consistent experience with a company no matter which stage they are in their buyer’s journey. They expect to be able to connect with the company on any channel they choose. They expect to begin an interaction – buying a product or receiving support – on one channel and complete it on another seamlessly. They expect more transparency, more honesty and more information from their chosen suppliers than ever before. They don’t hope for this experience. They don’t want this experience. They expect this experience. And, they will go elsewhere if they don’t get it. Customer experience expert Steven Van Belleghem says: “The amount of trust consumers put in brands is decreasing all the time, and a typical consumer will now switch brands without hesitation if they get a better offer.” In this world of digital disruption, it is all too easy for an organisation to become the architect of its own downfall. In a rush to provide better and better external experiences, the company overlooks how closely tied external and internal processes actually are. In doing so, they set themselves up to disappoint the expectations of their customers. There is little point in marketing painting a wonderful picture in the customer’s mind if the product or the service fails to meet the expectations set. A customer can have the perfect purchasing experience but if the product arrives damaged or doesn’t arrive at all then all that good work is undermined. Organisations want to go digital on the outside. They know they need to be able to accommodate the growing number of data types and communications channels that their customers are embracing. They also want to go digital inside – creating new systems that transform digital operations, streamline internal processes, reduce information glut, and integrate business applications with information stores. Most companies find the prospect of tackling both at the same time too daunting and risky preferring to focus on internal processes. But, even here, creating end-to-end processes is challenging when you are faced with information silos built up over years or decades. On top of breaking down the silos, you have to layer on the ability to integrate the new data types and channels. Digital disruption is challenging the customer-facing parts of your business, but business transformation is an even greater force. At this point, business transformation becomes the bigger initiative and digital transformation falls under the larger umbrella. Unless carefully managed, the initial reason for embarking on the transformation – to deliver excellence digital customer experience – can become lost in the drive to improve internal processes. From my perspective, a more productive and longer term strategy is to redefine what you mean by digital outside and inside your business. You can instead see then both as a single cross-functional process that flows seamlessly between customer behaviours and internal functions. This allows you to focus on changing a single business process – such as supply chain management – rather than taking on two huge transformation projects simultaneously. It reduces the cost and risk involved in effectively responding to digital disruption and delivering consistently excellent customer experience today and into the future. I hope this has captured your curiosity and you’d like to know more about how OpenText can help you deliver an ever better customer experience. If so, I’d like to invite you to join me on the ‘From Drones to Smart Homes’ webinar on May 12 at 2pm BST for an hour.

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Why Customer Engagement is Critical to Your Success

customer engagement

Customer engagement is a term that is everywhere now. The industry is moving from touting “customer experience” to “customer engagement” because we all know that “engagement” is much deeper; it is about interactions, not just transactions. Excelling in customer engagement is a critical component to outperforming your competitors and delivering lifetime customer value, but how do you that? Why should you do that?   Well for one thing, your customer base is changing. Baby boomers are giving way to millennials, Gen X, Y and Z, and digital customers are becoming the norm. Within 10 years, 75% of the labor force will be born digital and they don’t like paper communications; they use digital media and social channels like no other generation. Are you going to be able to speak their language? Find out why a multichannel customer communications strategy is important with this infographic and also read how OpenText™ Exstream can help deliver this for you.

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Transforming Your Business Processes

business processes

Many people think of digital transformation as nothing more than the act of going paperless. However, at OpenText, we believe it is much more than this. In fact, we consider digital transformation to be ongoing business processes – a journey instead of a destination. Going digital radically redefines how we innovate, regardless of industry. It accelerates the pace and scale of a business, and creates opportunities for new ecosystems to thrive. With this in mind, business processes need to do more, use more and change more. They need to better adapt to manage routine and non-routine work, and support structured and unstructured processes. And all these processes require content, from forms and documents to images and many other types of media. As this content moves through the business via various processes, the two – content and processes – need to be tightly connected. This is where OpenText™ Process Suite 16 together with enterprise content management (ECM) and customer experience management (CEM) delivers the solutions that support digital transformation. With Release 16, Process Suite supports tight integration between content and processes to connect the right person, system or thing with the content it needs – at the right time. We call this ‘information-driven’ design: it focuses on how your information assets need to be managed and then allows you to build the right processes to manage them. By connecting your business processes with your content, you’re able to create context: your users can stay in the flow of work, uploading and sharing content as needed while the content management transparently happens behind the scenes, applying metadata to content, enriching its contextual value. This enhances your business processes and gives you the opportunity to ensure the right information is acted on at the right step in the process, providing the context so that action can be taken to move forward. To learn more about how OpenText Process Suite 16 and how it can help you create context for your business process, check out the Process Suite Executive Overview.

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Using Synchronized Media Assets to Bridge Platform Silos

media assets

Positive customer experience is all about removing the friction from the process. The easier something is to do, the better the experience. Today’s customers increasingly expect these transactions to seamlessly transition from one digital platform to another while retaining a consistent, personalized, digital experience, with data, information, and media assets moving seamlessly from one environment to another. It is tempting to try to address this by breaking down as many operational and siloed business and technology platforms as possible. This is often an impractical approach that leads to mismanaged expectations, delays, and higher than expected costs. It is better to bridge the silos in a way that allows data to flow between them. Instead of trying to break down silos, bridge them into irrelevancy by delivering a customer experience solution that focuses on delivering high impact content (usually visual), and allows you to conduct meaningful analytical analysis to continuously refine the experience. With an exceptional digital experience in place, it is not only the customer, but also your supply chain, distributors, and even employees who can benefit as well. The most effective way to bridge content silos is by adopting a media management strategy that empowers your digital supply chain by drawing brand approved assets from a centralized repository to deliver a connected consistent experience to multiple destinations – web, kiosk, mobile, tablet, etc. – which are compatible with the end user’s device. But what happens once you’ve published a media asset and it’s been delivered to one or more devices? What if the asset (be it an image, video, PDF file etc.) needs updating? Do you need to trace it and update each siloed instance individually? How do you know that you’ve found all the possible uses of that asset? Managing a media asset’s lifecycle can often be a hidden cost that in real terms costs more than the original investment in producing the asset. With the OpenText™ Media Management (OTMM) you can control your assets even after they’ve been published outside of OTMM. Assets are updated automatically when the tethered version in OTMM changes so you don’t have to. Every web page or application with the asset’s embed code – even the forgotten ones – will have the latest, correct version to make sure you stay on brand with current media assets. No more chasing content across operational and technology silos. Find out more about OpenText Media Management and how it helps companies enhance their investment in brand value and digital media with technology to manage and control media assets across various departments and optimize resources, efforts and budgets in an organization-wide strategy that delivers on your brand promise.

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Introducing The Future of Information

I’m excited to kick off my latest blog series, “The Future of Information”. It’s based on my Innovation Tour (“iTour”) presentations and provides the OpenText view of the Digital Revolution, explores its impact on the enterprise, and introduces OpenText Release 16 as the transformative enabler. To help organizations take advantage of digital disruption and create a better way to work within their enterprise, we have just announced OpenText Release 16, the most comprehensive, integrated digital information platform in the market today. We are all information companies. Whether we are a bank, an insurance agency, a mining company, a manufacturer, a technology company—all of our daily business operations hinge on information in its many formats. Our information is valuable. Not only does information drive business, it is also a key differentiator that will define our competitiveness in the future. I invite you to follow the series, and together, we’ll explore the future of information with topics like: Extreme Automation and Extreme Connectivity The Impact of the Digital Revolution The Key Disruptive Forces Climbing the Curve is Insanely Hard Enter the Millennials Enter the Machines The Rise of Cognitive Systems The OpenText View of the World EIM – A Single Source of the Truth OpenText Release 16: The Most Comprehensive Digital Platform OpenText Suite 16: From Engagement to Insight OpenText Cloud 16: The Agility to Innovate OpenText Release 16: Robust Information Security OpenText Release 16: Digital Information Governance It’s Time to Rethink ECM BPM: Creating Digital Business Processes CEM Delivers the Full Customer Journey Analytics Everywhere OpenText Release 16 Introduces Cognitive Systems Business Network: Extreme Connectivity

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Redefining The Customer Journey

customer journey

Management Consultant and author Peter Drucker once wrote that “the purpose of a business is to create and keep a customer.” This may seem to be an obvious statement, but many companies traditionally focus on the first half of that statement to the detriment of the latter part. It could be argued that keeping a customer is more important than finding a new one – for a repeat customer is often an engaged customer. As OpenText CEO & CTO Mark J. Barrenechea points out in his book, On Digital, the digital world helps you by giving you more ways to know your customer better. “Know Your Customer isn’t just a regulatory obligation, it’s a key competitive differentiator. The best way to satisfy your customer is to truly understand them. You can do this by mapping your customer journeys.” But customer journeys are changing. The old traditional models of a singular pre-determined linear path or funnel from awareness to purchase no longer apply in a digital world where flowcharts have given way to multiple interactions at whatever point the customer wants it to be. The customer is not only driving the decision on when and how interactions are made, they are also demanding a more personalized experience. In a recent article, CMSWire columnist John Zimmerman outlined a vision of a digital experience platform that delivers “individualized content presentation for each customer interaction.”  To achieve this vision, organizations need a better way of engaging with the customer. This requires an enhanced understanding of the customer’s journey, one that is an infinite engagement rather than a linear process. The process can be viewed from two different perspectives: The Customer’s Perspective is one of a continuous experience where they BUY, then OWN (or use) a product (or service) throughout its lifecycle before repurchasing. The Enterprise Perspective is one of a continuous process where they ACQUIRE and then SERVE a customer to lead to a level of engagement where they will acquire additional revenue from that same customer and/or more customers “through recommendation”. The full engaged customer journey cannot be addressed by separate applications at different parts of the process. To be fully effective, it has to provide an exceptional continuous experience made up of a combination of many different experiences, processes and systems that all have to interact. These different aspects of the journey can be grouped into five separate, but interdependent, layers: The customer’s activity, The company’s activity, The departments involved, The related business process, The associated metrics used to measure and manage the engagement. I’ll be examining each of these layers in more detail in upcoming blog posts.

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Analytics at 16 — Better Insight Into Your Business

contact center analytics

It’s been 16 years since the dawn of Business Intelligence version 2.0. Back then, the average business relied on a healthy diet of spreadsheets with pivot tables to solve complex problems such as resource planning, sales forecasting and risk reporting. Larger organizations lucky enough to be cash-rich employed data scientists armed with enterprise-grade BI tools to give them better business insights. Neither method was perfect. Data remained in silos, accessible in days, not minutes. Methodologies such as Online Analytical Processing (OLAP), extract-transform-load (ETL), and data warehousing were helpful in computing and storing this data, but limitations on functionality and accessibility remained. Fast forward to today. Our drive to digitize analytics and provide a scalable platform creates opportunities for businesses to use and access any data source, from the simplest flat files, to the most complex databases, and online data. Advanced analytics tools now come as standard with connectors for multiple disparate data sources and a remote data provider option for loading data from a web address. These improvements in business analytics capabilities provide industry analysts with a rosy outlook for the BI and analytics market. One is forecasting global revenue in the sector to reach $16.9 billion this year, an increase of 5.2 percent from 2015. A Better Way to Work While business leaders are clamouring for more modern analytics tools, what do key stakeholders — marketers and the business analysts who support them, end-users, and of course IT and their development teams — really want in terms of outcomes? Simple: businesses want their analytics easy-to-use, fast, and agile. Leading technology analysts have commented that the shift to the modern BI and analytics platform has now reached a tipping point, and that transitioning to a modern BI platform provides the opportunity to create business value from deeper insights into diverse data sources. Over the last few years, OpenText has established its Analytics software to serve in the context of the application (or device, or workflow) to deliver personalized information, drive user adoption, and delight customers. Our recent Release 16 of the Analytics Suite is helping to enable our vision of using analytics as “A Better Way to Work.” The Analytics Suite features common, shared services between the two main products — OpenText™ Information Hub (iHub) and OpenText™ Big Data Analytics (BDA) — such as single sign-on, single security model, common access, and shared data. Additionally, iHub accesses BDA’s engine and analysis results to visualize them. The solution includes broadly functional APIs based on REST and JavaScript for embedding. Both iHub and BDA are available deployed either on-premises or as a managed service to serve business and technical users. Understand and Engage This focus drives our approach. At a high level, we enable two key use cases (as illustrated below). First, advanced analytics harnesses the power of your data to help you better understand your market or your customers (or factory or network in an Internet of Things scenario). Second, you engage with these users and decision makers with data-driven visual information like charts, reports, and dashboards—on the app or device of their choice. Whether you are looking to build smarter customer applications or harness the power of your big data to beat the competition to market, analytics is the bridge between your digital strategy and business insights that drive smarter decisions—for every user across the enterprise. Check out the Analytics Suite today and gain deeper insight into your business.

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EIM – Roadmap For Manufacturing Transformation

EIM

I joined OpenText in February this year and the timing could not have been better. The company was only a few months away from launching the biggest release of our EIM (Enterprise Information Management) solution. And does time fly! OpenText Release 16 for Suite 16 and Cloud 16 is now available. But what is EIM? In my own words EIM provides data and process management that improves customers’ experience and performance through centralizing information, “one single version of the truth”. EIM possesses powerful transmittal and transactional mechanisms that allow data exchange in efficient, secure and compliant ways. EIM allows a company to harness data to provide valued information for consumers of the data, who by using embedded Analytics can gather insight and support better decision making resulting in better business outcomes. You can find a more formal description here. Research by the likes of Capgemini shows us that every industry is experiencing massive disruption through digitization and the research shows us that organisations that have a plan for information management, and who then execute against that strategy can out-perform their contemporaries and competitors by up to 26%. With my background in Engineering and Manufacturing I am particularly interested in the benefits EIM provides to help manufacturing companies digitally transform, and you can browse examples including Michelin, KUKA and more who have started that journey here. Manufacturing is living in exciting times, in an age that is being described as the 4th Industrial Revolution; the Industrial Internet of Things (IIoT). Data is everywhere; being generated across the internet and by technologies which themselves have been described as transformational or disruptive. Examples such as 3D printing, cloud, drones and wearables collected data is transforming manufacturing. Many of these technologies are not new, however, when used in conjunction with each other and connected to the internet (IoT) new possibilities are being realized. Digital transformation of Manufacturing will be an ongoing discussion in my blog posts and will be a topic of my presentation at our customer conference Enterprise World in July, in the dedicated manufacturing track. See here  for further information on Enterprise World. For more discussion on the future of information check out CEO Mark Barrenechea’s blog.  

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Fax in Your B2B Digital Transformation

fax

The journey of digital transformation. It’s likely that your supply chain has already started the trip. If not, then it’s very likely to start soon. Catalysts may be corporate events like mergers and acquisitions; initiatives like supply chain visibility; or IT projects like an Enterprise Resource Planning (ERP) system upgrade. Throughout the trip it’s important to consider your B2B partners — including distributors, transportation carriers, banks, insurance providers, or purchasing organizations — that help you deliver the level of quality in products or services that your customers expect. Your largest partners may already be on a similar journey of digital transformation so you can count on them to move forward with you, perhaps your mid-sized partners are as well, especially those with enough capacity or IT resources to support their B2B infrastructure. But what about your smallest partners? They may have little or no IT resources to support B2B processes and so rely on manual methods for invoices, purchase orders, delivery notices, and other B2B documents. To send these documents they will likely rely on a fax machine. If your business receives these faxes on a regular basis then you may have a community of small partners that could be left behind in the digital journey. It’s time to consider the fax in your B2B environment. According to a recent study, ‘The Current and Future State of Digital Supply Chain’, 48% of respondents rely on fax, phone, and email to interact with supply chain partners. That number reflects a vast amount of manual processes that could simply be accepted as the status quo. Businesses that seek to increase their visibility and transform their supply chain can lose sight of the fax—and the smallest partners as a result. With OpenText™ Fax2EDI, OpenText™ Business Network customers can automate fax-based processes with their trading partners. Cloud-based image capture services transform supply chain documents received via fax or email into machine-readable information, ready for integration into your back-office systems. So the next time you see a B2B document received through a fax machine consider the trading partner on the other end. Will they join in you in the transformation of your supply chain?

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NAB Show 2016 – Not My First DAM Rodeo

OpenText at NAB

At NAB, the National Association of Broadcasters show in Las Vegas, Digital Asset Management (DAM), media and technology are finally catching up. I have been attending the NAB Show for nearly all of my working life – a long time! I have been working in the DAM industry for the last five years and it is gratifying to see the amount of interest in DAM at this show. Over the years, many media companies were looking for solutions to better manage media, but they were ahead of their time. The technology just hadn’t progressed to a point to make their vision a reality. Now the technology is catching up. Broadcast media has certainly evolved. Back in the day, it seemed innovation at NAB was about how many shiny new buttons were added to the cool box for the control room gallery or studio. Now all those buttons are part of a slick mouse-controlled interface that can do the same job that it used to take 25 people to do. Managing media assets and metadata, whether its called MAM, DAM or whatever, should be a no-brainer in the media industry. DAM sits at the intersection of making media and doing something with it. It is not just about broadcasting, and DAM is not just a library of media content. The biggest change for vendors in both broadcasting and DAM is in integration. The silos must die! The proprietary systems of the past have given way to interdependent ecosystems. In DAM this means going beyond integration with other systems and being able to adapt to the customer’s environment. Who wants to support an integration in which both ends have to code and test at every release to make sure the middle still works? Plus, there are so many pieces to fit together, multiple systems and dependencies that need to share information and work together. It is all part of an ecosystem which includes the processes to plan, produce, deliver, and measure digital media. Lots of pieces have to fit together and work together in complex environments, touching all parts of the organization and the wider digital media supply chain. What excites me about DAM (OpenText™ Media Management is the one I am most familiar with) is that it is moving to more of a configuration model, rather than heavy coding for integration and customization. It  allows loosely coupled integration with secure, controlled access to share and synchronize data. It allows customers to work the way they want to work. At OpenText we are starting to see this with the media companies we work with. We can media-enable the processes, such as project management, so you can track the people, budget and time as a project as all of the associated assets move through its lifecycle. We can consolidate the assets so there is a single container or place for all the metadata, relationships and versions – a single source of the truth, and we can securely manage and control access. Ultimately, this is about providing transparency and collaboration in media planning and creation, and leveraging metadata to provision the processes in how that media content is to be used.  Then providing the feedback with analytics and metrics in how it is actually used across all of the  different delivery vehicles to get your message and story to any audience, any device, any format, any time. I tell customers all the time that every company is a media company. And it’s a great time to be a media company.

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Introducing Process Suite 16

Process Suite 16

Real-world business processes can be messy, inefficient and downright painful – we know! We have listened to your feedback, identified your key pain points, and now, are pleased to announce the solution to your business process problems: OpenText™ Process Suite 16. Our new OpenText Process Suite 16 Platform (Process Platform) delivers the power and flexibility you need to digitize, automate and integrate your business processes across functions, systems, machines, and clouds. Process Platform facilitates the process-flow of information throughout your business in human-to-human, human-to-machine and machine-to-machine interactions. And most importantly, these processes can be either structured or unstructured – providing you with the ultimate control to optimize and expand your business performance. The Process Suite 16 Platform was built to simplify the effort it takes to get to a business solution. At a high level, here are some of the new features that will help businesses achieve their desired business outcomes more quickly and easily: One Platform, Two Approaches: Most processes that span a business are at times structured (process), and at other times ad hoc (case). Process Suite 16 enables you to use a single system to easily manage these processes as they transition from structured to case and back again, which better supports the reality of your day-to-day business. Simplified Application Development: Process Suite 16 introduces a new low-code application development approach that provides an alternative to process-centric design. Instead of following a process-driven design, you can build a process application based on how the information needs to be processed. This is more intuitive for business experts and enables them to be directly involved in development. When IT support is required, developers work within the same environment to streamline communication and speed the time and success of delivery. Content Rich Processes: Content is managed with processes, and processes need content – whether it’s a form, document, media or voice file. Process Suite 16 allows you to bring everything together (including both structured and unstructured processes) easily, effectively and at the right time, which increases productivity within and across your teams and processes. Greater Integration Capabilities: Integrations that deepen the information exchange between Process Suite and OpenText Content, Analytics and Experience Suites as well as with external systems and applications. OpenText Process Suite 16 also includes many other new features including improved user experience, new pre-built applications and new mobile app development support. Visit Process Intelligence or read the Process Suite 16 Executive Brief to find out more.

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Eight Seconds! Your Deadline to Deliver an Engaging Web Experience

web experience management

Eight seconds! Research has shown that’s all the time you have to capture the attention, and engage with, the average user on the web. Eight seconds! To meet this challenge, it isn’t enough to create great web content and deliver it through a traditional web content management system. To really capture attention you need a compelling web experience management strategy. Today’s web users expect a higher level of engagement and sophistication when it comes to their online experience. These elevated expectations have led to a more contextual, meaningful and compelling conversation between website, brand and user – across multiple devices and platforms. Rather than simply pushing static content to web properties, businesses now need to exceed customer expectations with tools that dynamically deliver adaptive and content-centric experiences across any, and every, channel where the customer may be interacting with them. There needs to be a bi-directional flow that runs from consumer to the organization and back again. Web content management is no longer a single point solution for website management because businesses are looking to integrate other enterprise systems that can bring greater value to their web content. Integration into these touch points allows for a greater 360-degree view and three-dimensional understanding of your customers. Omni-channel touch points must also take into consideration multilingual content, translation services and engines, and translation dashboards, which ensures that content pages are translated and localized for global visitors. Omni-channel touch points need to be available 24/7, which means that more self-service applications have to support consumers’ behaviors. Website management has been transformed from a static publishing process to a highly engaging web experience that compels audiences to interact and engage. As businesses try to find the balance between outbound and inbound marketing, the website is still at the forefront of every conversation with the customer. Using your website to create fresh, relevant, targeted content specifically designed to reach a distinct audience segments is key. Inbound marketing, significantly less expensive than outbound marketing, includes strategies such as social media marketing, blogging and content marketing, podcasts, white papers, eBooks, infographics, etc., and can be used to personalize the experience of customers, engage with them and let your brand shine. With a web experience management strategy and supporting platform in place, Digital-First enterprises can report and analyze the usage of pages, content and other relevant objects to increase the visibility of any information delivered in a personalized way and to optimize their knowledge regarding consumers’ expectations through any related business process, business partner and enterprise application. This will help to drive a higher customer lifecycle value and increase upsell revenue. Find out more about the OpenText™ Web Experience Management platform, and how you can use it to deliver compelling, and adaptive experiences across multi-channel touch points, to transform everyday online transactions into actionable, strategic insight.

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Achieve Deeper Supply Chain Intelligence with Trading Grid Analytics

supply chain analytics

In an earlier blog I discussed how analytics could be applied across supply chain processes to help businesses make more informed decisions relating to their trading partner communities. Big Data analytics has been used across supply chain operations for a few years, however the real power of analytics can only be realized if it is actually applied across the transactions flowing between trading partners. Embedding analytics to transaction flows allows companies to get a more accurate ‘pulse’ of what is going on across supply chain operations. In this blog, I would like to introduce a new offering as part of our Release 16 launch, OpenText™ Trading Grid Analytics. The OpenText™ Business Network processes over 16 billion EDI related transactions per year and this provides a rich seam of information to mine for improved supply chain intelligence. Last year,OpenText expanded its portfolio of Enterprise Information Management solutions with the acquisition of an industry leading embedded analytics company. The analytics solution that OpenText acquired is being embedded within a number of cloud-based SaaS offerings that are connected to OpenText’s Business Network. Trading Grid Analytics provides the ability to mine transaction flows for both operational and business specific metrics.  I explained the difference between operational and business metrics in my previous blog, but just to recap here briefly: Operational metrics can be defined as: delivering transactional data intelligence and volume trends needed to improve operational efficiencies and drive company profitability. Business metrics can be defined as: delivering the business process visibility required to make better decisions faster, spot and pursue market opportunities, mitigate risk and gain business agility. Trading Grid Analytics will initially offer a total of nine out-of-the-box metrics (covering EDIFACT and ANSI X12 based transactions), which will be made up of two operational and seven business metrics, all of which are displayed in a series of highly graphical reporting dashboards. Operational Metrics Volume by Document Type – Number and type of documents sent and received over a period of time (days, months, years) Volume by Trading Partners – Number and type of documents sent and received, ordered by top 10 and bottom 10 partners Business Metrics ASN Timeliness – Number of timely ASN creation instances as a percentage of total ASNs for a time period Price Variance – The actual invoiced cost of a purchased item, compared to the price at the time of order Invoice Accuracy – Measures whether invoices accurately reflect orders placed in terms of product, quantities, and price by supplier, during a specified period of time Quantity Variance – The remaining quantity to be invoiced from a purchase order, equalling the difference between the quantity delivered and the quantity invoiced for goods received Order Acceptance – Fully acknowledged POs as a percentage of total number of POs within a given period of time Top Partners by Spend – Top trading partners by the economic spend over a period of time Top Products by Spend – Top products by economic spend over time Supply chain leaders and procurement professionals need an accurate picture of what is going on across their trading partner communities so that they can, for example, identify leading trading partners and have information available to support the negotiation of new supply contracts. Trading Grid Analytics is a cloud-based analytics platform that offers: Better Productivity – Allows any transaction related issues to be identified and resolved more quickly Better Insight – Deeper insights into transactional and supply chain information driving more informed decisions Better Control – Improved visibility to exceptions and underperforming partners allows corrective action to be taken earlier in a business process Better Engagement – Collaborate more closely with top partners and mitigate risk with under-performing partners Better Innovation – Cloud-based reporting portal provides access any time, any place or anywhere More information about Trading Grid Analytics is available here. You can also learn more about the benefits of supply chain analytics.

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What is a Business Network?

Business network

Companies do business outside of their so-called ‘four walls’.  Meaning, they rely on other businesses to accomplish their objective; hence, the importance of business-to-business (B2B) collaboration.  Companies source raw materials, semi-finished goods or services from other companies to manufacture products or to deliver services.  In turn, they sell those products and services to other businesses, consumers, or patients. Along the path to a finished product or service, many other organizations are involved — transportation carriers, distributors, banks, agents, insurance providers, purchasing organizations and more. The list is long.  Among these organizations, procure-to-pay, order-to-cash, corporate-to-bank and other business processes take place.  It’s a complex trading partner ecosystem, one that is always in flux, depending on current market or geopolitical environments. Supporting all of these business processes, of course, is information.  Emails, orders, invoices, ship notices, customs documents, designs, inventory status, pricing, and more. This list is long as well.  Information flows are necessary to support business flows, although often the business applications that run these business processes are not optimized for efficient information flow — especially when that information comes from many different types of systems, in different formats, sent by different protocols, and in different media (XML, EDI, paper, fax, email, etc).  That is where business networks come in. Business networks are cloud collaboration platforms that extend business processes and applications with the required information flows to digitize and automate key business processes.  Business networks are the fiber that hold the economic tapestry together.  A business network may be focused on a specific business process (e-invoicing), on a certain function (indirect procurement), on a specific industry (Automotive), or on a geographic region (EMEA). Ideally, your business network spans all of the above, delivering flexibility and growth of your digitization efforts into the future, regardless of where they may go — buy-side, sell-side, direct and indirect procurement, multi-industry, and global.  This is the OpenText™ Business Network. OpenText Business Network simplifies the inherent complexities in trading partner ecosystems, by providing a single connection that digitizes all information flows, whether they are suppliers, customers, banks or other valued partners — anywhere in the world. As a result, customer requirements can be complied with, suppliers managed, and organizations can focus on delivering their core business objectives.  OpenText Business Network is comprised of multiple solutions, from B2B integration, community management, procure-to-pay, fax, secure messaging, and notifications to provide a complete portfolio of B2B Managed Services solutions. With Release 16, Business Network goes beyond information flows to deliver unparalleled opportunity for digital transformation across extended business communities.  The OpenText™ Business Network Cloud 16 offers hyper automation, pervasive integration, and deep visibility, enabling leaders in the digital economy to leverage information across their extended ecosystem, incorporating trading partners and business processes. Release 16 represents a $2B investment over a 3-year time period to support digital transformation and create a better way to work.  It represents how OpenText is moving beyond Information Exchange (our former name), with a new Trading Grid Analytics service, broader procure-to-pay process support, expanded trading partner enablers and new mobile interfaces that enable anywhere, anytime access. Begin your journey and explore OpenText Business Network Cloud 16!

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Gore Mutual Wins Award for app Powered by OpenText Exstream

customer experience

Excelling in customer experience is a critical component to outperforming your competitors and delivering lifetime customer value. As millennials and Gen-Zers are become the norm – 75% of the labor force will be digital born by 2025 – insurers are realizing they must be able to deliver digital communications and do it quickly because digital natives don’t like to wait. Gore Mutual recognized this and is already incorporating digital communications in its customer communications strategy. The innovative Canadian insurer was recently recognized by Celent as a Model Insurer for its work in developing uBiz—the first fully ecommerce commercial insurance platform in Canada. Gore Mutual received the Digital and Omnichannel Technologies Award. Gore Mutual was looking to deliver a total digital experience to appeal to a new customer segment – home-based businesses. Gore Mutual leveraged technology from OpenText™ Exstream, Infusion and Accenture to create uBiz – a platform that plugs directly into broker websites, replicating their design palette to provide their small business customers with a seamless experience. Find out more about OpenText Exstream for insurers here.

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Removing Digital Barriers for the Visually Impaired

visually impaired

Have you ever been in the midst of a storm and the power went out? Suddenly, all the lights in your home are useless and everything is just pitch black. Most people would simply search for a flashlight or a candle to light. However, what if none of this was an option anymore? How would you react if from one day to the next you were blind? I began to ponder this question myself. How would this affect my family relationships? My ability to work? Transportation? Even getting dressed? It may be difficult for many sighted individuals to do this for longer than a few seconds because we take for granted that we can see. Now, let’s take it a step further. Imagine that you close your eyes and when you open them again, there is nothing but darkness. You could no longer distinguish color or any object, not even the semblance of light reflecting back through your pupil to your retina, which once gave you sight. The reality is—whether we realize it or not—we are all just an accident away from some sort of disability. I recently visited the California State University, Northridge (CSUN) for the International Technology and Persons with Disabilities Conference in San Diego. It’s the world’s largest annual showcase of assistive technologies for people with disabilities, and I was greatly impressed with all the amazing people I met who work in and around Accessibility. Lainey Feingold, the preeminent litigator for accessibility advocacy, had some enticing thoughts about vision impairment in the digital age: “If only people applied the same creativity to removing barriers as they do to finding excuses not to,” Feingold said. The overall theme of the show was how technology can help disabled people to fully participate as workers and citizens.  And it got me to thinking, as we move more and more to a self-service, digital world accessed via screens, how much emphasis that puts on sight. Vision in a Digital World So much of our experience today is purely visual. Most of us spend hours behind a screen of some kind, whether it’s at your workstation answering email, or surfing the net on your iPad finding the latest trends on social media. At the risk of cliché, allow me to repeat, “We live in the digital age.” Setting aside all the other major life changes and transitions for the sake of this post, let’s consider just for the moment how you would interact with technology. Wouldn’t you want to do many of the same things that sighted individuals can do? For one, how would you handle something simple like paying bills? How about filing taxes? I’ve grown accustomed to paying all of my bills online through my bank’s web portal, and handling my taxes myself through a SaaS application. Paper bills would no longer be an option unless I want somebody else to read them to me. How would I e-file my taxes and go through the interview mode? Thankfully, there are some great innovators in the assistive technology world that have given us tools that can operate computers and access digital information. Screen readers like JAWS or NVDA, for example, audibly announce data and commands otherwise visually displayed, which allows the visually impaired to access and navigate digital data. Unfortunately, larger organizations don’t have a cost-effective, timely way to generate content that these screen readers can “read.” So, people are forced to wait for extended periods of time and disclose their disability every time they want to access their information. The greatest challenge today facing those who are visually impaired is to get major corporations and government agencies to understand the significance of web accessibility, not just because of compliance with legislation like the ADA and Section 508 or the risk of litigation (both major considerations). We all must come to the realization that there are real people that deserve equal access to information in the same time-frame as sighted individuals because it’s the right thing to do. With the rise of the digital age, it has never been more critical for organizations to put themselves in the shoes of their users and clients who have a disability like blindness, low vision, dyslexia, or cognitive disorder, and make the right choice towards an inclusionary environment where no self-identification is required. There’s a quote I like: “We do not see things as they are, we see things as we are.” I think it’s time to stop seeing web accessibility as sighted individuals and start searching for a new pair of glasses that will give the unsighted a new way to see. I can honestly say that after attending C-Sun I won’t ever be the same. The technology we provide to people today has the ability to not only change the way companies do business, but also how their visually impaired clients interact with them. Check out the following video to see how OpenText has automated the process of remediating high volume documents to enable a more inclusionary digital world for both sighted and visually impaired individuals:  

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Cloud 16 – A Better Way to Work

Cloud 16

As organizations form their digital strategy, cloud is a critical consideration. Organizations that capitalize on new digital methods will be the ones that thrive; building new relationships with their customers and suppliers, optimizing their processes and creating new revenue streams. These organizations demand speed, agility, flexibility, and scalability that can be realized by taking advantage of cloud and hybrid cloud benefits. In short, they demand a “Better Way to Work.” The OpenText Cloud provides a global, secure cloud environment optimized for delivering Enterprise Information Management (EIM) solutions. We own and operate our own cloud, with a global infrastructure and operations across more than 40 data centers and satellite centers around the globe. Our commitment and expertise in cloud security, privacy and trust are key reasons customers trust us to manage their critical applications and information. We have invested greatly into our cloud and virtually all of our products are available to customers in the OpenText Cloud. OpenText Cloud 16: A Better Way to Work   Cloud 16 extends the flexibility for customers to operate in cloud, hybrid cloud and cloud-to-cloud scenarios. Customers have a plethora of integration and deployment options available to them so they are able to have their business problems addressed exactly how and where they need it. This release includes massive innovation across all of the EIM areas with advances in OpenText Cloud Managed Services, Business Network Services and OpenText SaaS applications. The Cloud 16 Digital Platform: Content Cloud 16: Delivering enterprise content management applications in the cloud to accelerate deployment, provide superior managed services and drive productivity through digital transformation. ECM in the cloud can be easier to deploy and less expensive to maintain than building and hosting your own infrastructure, and it can provide maximum flexibility while freeing up IT resources. It is quickly and easily scalable, so businesses can seamlessly adapt and expand without needing to install new hardware. Making the move to cloud means that IT resources can shift the management of ECM solutions to vendor experts, allowing IT to focus on the business critical operations that can help fuel business transformation. Highlights of Content Cloud 16 include: Managed Services for Content Suite 16- Upgrading and maintaining on premises applications can be a costly and daunting task. Let us upgrade your Content Suite into the cloud and we will manage it for you. Amplify the value of your existing applications and never worry about upgrades again. Content Suite Platform Cloud Edition- Optimized for the cloud, this package lets customers quickly purchase and deploy in cloud and hybrid-cloud scenarios. This new package combines cloud operational efficiencies with the flexibility and configurability you would expect from an on-premises deployment. OpenText Core and Content Suite integration-Customers can now securely collaborate in the cloud with Core and have content governed with Content Suite. Archive Center Cloud Edition- An enterprise archiving service running in the OpenText Cloud as a public cloud service. Customers only pay for what they use each month, based on the number of users that log on, transaction volume, and the volume of storage used. Without the need for up-front investment in infrastructure and software, it offers a cost-effective solution that scales with user’s needs. More information on Content Cloud 16 Experience Cloud 16: Empowering businesses to increase user engagement and improve customer satisfaction while avoiding time spent on managing applications or infrastructure. Experience Cloud 16 includes: Managed Services for the Experience Suite so you can upgrade your current implementation into the OpenText Cloud and have us manage it for you. Media Management Cloud Edition brings simple, cloud-based media management that is easily purchased and quickly deployed. Communications Center Enterprise brings tailored Customer Communications as a managed service in the OpenText Cloud. Communications Center CRM provides document generation with Salesforce integration. SAP DAM and SAP Document Presentment are also available as managed services. More information on Experience Cloud 16 Process Cloud 16: Enabling businesses to rapidly automate their business processes and have the platform managed by EIM specialists in the OpenText Cloud. Key innovations in Process Cloud 16 include: Process Suite as a managed service, with expert management by EIM specialists. Process Suite has several advances including entity modelling, case management and analytics integration providing process intelligence. Contract Center provides a complete solution for all types of contracts including buy-side, sell-side and other legal agreements. More information on Process Cloud 16 Business Network 16: The evolution of information exchange, OpenText Business Network provides a cloud ecosystem of interconnected trading partners with hyper automation, pervasive integration, and deep visibility across extended business processes, enabling compliance and accelerated time to revenue. The largest B2B network in the world powers customers’ extended trading ecosystems—now with embedded supply chain analytics, mobility for anytime, anywhere access, and deeper support for the entire procure-to-pay processes. Key advances in this release include: Logistics Track and Trace Supply chain analytics Trading partner digitization Invoice compliance Enhanced EMEA data sovereignty Mobility More information on Business Network 16 Analytics Cloud 16: Providing embedded analytics for EIM applications and for custom content sources, fully managed by EIM experts in the OpenText Cloud. Big Data Analytics Cloud Edition is a complete advanced analytics managed service in the cloud. It includes advanced analytics software, maintenance, cloud management plus professional and learning services to accelerate Big Data initiatives. Analytics integration with EIM Suites allows customers of all types to take advantage of advanced and predictive analytics. More information on Analytics Cloud 16 For existing on-premises customers, it is time to consider upgrading to the OpenText Cloud. For new customers, now is the time to subscribe to our cloud offerings and realize the benefits of agility, flexibility and scalability in solving your business problems. Whatever application, solution or information flow your organization requires to meet your business need, we can help to manage your cloud, hybrid cloud or cloud-to-cloud implementation. Experience a better way to work!

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