Digital Transformation

Avoiding Digital Culture Shock: Why Financial Services Must Embed A Digital Culture

Financial Services

In this blog we welcome guest blogger Lindley Gooden, Managing Director of Greenscreen and a former television and radio journalist. Join him as he chairs a financial services live debate on embedding a digital culture at the Innovation Tour in March. As a former journalist for the BBC, ITV and Sky, as well as more than a decade spent working with companies worldwide, I’ve had the privilege of spending more twenty-five years helping people to tell the world, as clearly as possible, what’s on their minds. It’s involved meeting some 40,000 people – many of them consumers, technology vendors, business leaders – not least in the banking and financial services. You hear a lot of honest, practical and blunt points of view along the way. Indeed, listening to all sides of the conversation is rarely dull and always full of insights – particularly now, on the topic of digital transformation in financial services. As consumers, most of us have taken to it like a duck to water. We are not only empowered, but inevitably, impatient. High expectations, and low loyalty challenge every business sector – especially if we think we’re getting sub-standard service. But from an organisational perspective, it’s clear that many are struggling to tear down silos internally, while scrambling to put a convenient, connected and customer-focused front end onto legacy back office systems. Multichannel to omnichannel, to personalised to artificial intelligence (AI), all in less than ten years. So, as, technology vendors continue to demonstrate the benefits of an end-to-end digital process across the whole business, we’re now turning to the teams who turn that insight into practical value. Hearing so many accounts from the top makes it clear that it’s crucial to talk about the culture, sharing information and insights, and collaboration. Investment in technology offers powerful real-time decision-making, but digital transformation now needs to be part of the culture, not just part of the infrastructure. In our personal lives as consumers, we’ve already made the leap. But supporting innovative digitisation efforts at work is a new frontier that is now seen by more nimble operators in financial services as being equally important. Those organisations able to get employee buy-in to their digital vision, boost digital capabilities, and create a truly customer-centric culture have a noticeable competitive advantage. It’s something I’ll be discussing in depth at the upcoming OpenText Innovation Tour London on 21 March. I’ll be chairing a financial services live debate on embedding a digital culture with some of the industry’s foremost experts on the subject. With so much investment in understanding the technology, and gathering data and insights, it’s clear that the real digital training around culture is only just starting to kick in.  Getting this right will set the bar for how well your digital strategy will be executed and ultimately received. Getting it wrong (or failing to recognise the requirement in the first place) could be costly, and result in what Accenture calls “digital culture shock.”  That’s because transforming your business is one thing, but you must take your employees (and the right partners) with you. Obviously a challenge, but there are great examples across the sector that have produced stunning results. So this year, we want to explore real world examples, successes, practical advice, and results during the upcoming debate. If any of these issues sound familiar to you, I’d urge you to attend. It’s going to be an opportunity to hear – and contribute – at the highest level. Creating a workforce that’s digitally fit and focused on the customer’s omni-channel expectations in this brave new digital landscape is an extraordinary opportunity for growth, commercial gain and innovation from within. Join us in London. I look forward to seeing you there.

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Unlock Unstructured Data and Maximize Success in Your Supply Chain

By any standard, a successful business is one that can find new customers, discover new markets, and pursue new revenue streams. But today, succeeding via digital channels, delivering an excellent customer experience, and embracing the digital transformation is the true benchmark. Going digital can increase your agility, and with analytics you can get the level of insight you need to make better decisions. Advances in analytics and content management software are giving companies more power to cross-examine unstructured content, rather than leaving them to rely on intuition and gut instinct. Now, you can quickly identify patterns and offer a new level of visibility into business operations. Look inside your organization to find the value locked within the information you have today. The unstructured data being generated every day inside and outside your business holds targeted, specific intelligence that is unique to your organization and can be used to find the keys to current and future business drivers. Unstructured data like emails, voicemails, written documents, presentations, social media feeds, surveys, legal depositions, web pages, videos, and more offer a rich mine of information that can inform how you do business. Unstructured content, on its own, or paired with structured data, can be put to work to refine your strategy. Predictive and prescriptive analytics offer unprecedented benefits in the digital world. Consider, for instance, the data collected from a bank’s web chat service. Customer service managers cannot read through millions of lines of free text, but ignoring this wealth of information is not an option either. Sophisticated data analytics allow banks to spot and understand trends, like common product complaints or frequently asked questions. They can see what customers are requesting to identify new product categories or business opportunities. Every exchange, every interaction, and all of your content holds opportunity that you can maximize. Making the most of relevant information is a core principle of modern enterprise information management. This includes analyzing unstructured information that is outside the organization, or passed between the company and trading partners across a supply chain or business network. As more companies use business networks, there is an increase in the types and amounts of information flowing across them; things like orders, invoices, delivery information, partner performance metrics, and more. Imagine the value of understanding the detail behind all that data? Imagine the insight it can provide to future planning? And even better: if you could analyze it fast enough to make a difference in what you do today. Here are two common, yet challenging, scenarios and their solutions. Solving challenges in your enterprise Challenges within the business network – A business network was falling behind in serving its customers. They needed to increase speed and efficiency within their supply chain to provide customers with deeper business process support and rich analytics across their entire trading partner ecosystem. With data analytics, the company learned more from their unstructured data—emails and documents—and was able to gain clearer insights into transactions flowing across the network. The new system allows them to identify issues and exceptions earlier, take corrective action, and avoid problems before they occur. Loss of enterprise visibility – A retail organization was having difficulty supporting automatic machine-to-machine data feeds coming from a large number of connected devices within their business network. With the addition of data analytics across unstructured data sources, they gained extensive visibility into the information flowing across their supply chain. Implementing advanced data analytics allowed them to analyze information coming from all connected devices, which afforded a much deeper view into data trends. This intelligence allowed the retailer to streamline their supply chain processes even further. Want to learn more? Explore how you can move forward with your digital transformation; take a look at how OpenText Release 16 enables companies to manage the flow of information in the digital enterprise, from engagement to insight.

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GenX or Millennials: Which Generation Truly Leads the Digital Transformation?

Even though we know millennials are connected non-stop to their smartphones, laptops, and social media accounts, it’s Generation X that makes up the main influencers, architects, and drivers of digital transformation in the enterprise. With all the focus on Millennials, it’s actually Generation X—those born between the ‘60s and early ‘80s—that paved the way for their younger colleagues to reap the longer-term rewards of digital business. Here’s how we know. OpenText recently commissioned a study by Forrester Consulting that reveals how businesses can make the most of their digital transformation efforts by tapping certain generational groups for leadership positions. Creating a one-size-fits-all management culture no longer suits today’s workforce, given its diversity. Gen-X Has Greater Clarity on What Drives Transformation To learn how different generations affect digital transformation, Forrester surveyed 240 Baby Boomers, Gen-Xers, and Millennials. Here are some of those findings: When asked about key drivers behind digital transformation, Baby Boomers were most likely to name growing revenue as a motivator, while Gen-Xers put greater emphasis on how digital change can improve the way business itself works. Regarding what drives change, 51% of Gen-Xers said improving time to market is a change driver, compared to 42% of Baby Boomers and just 30% of Millennials. Gen-Xers were also far more likely to believe transformation is driven by a desire to improve innovation and bring new offerings to market at 47%, compared to 32% for Baby Boomers and 37% for Millennials. Regarding the belief that transformation is driven by the need to create a seamless, harmonized customer experience across channels, 49% of Gen-Xers felt this is true, compared to 32% for Baby Boomers and 34% for Millennials. The Takeaway Understanding the workforce can help drive your company’s vision. By moving Gen-Xers with “digital savvy” into more senior leadership positions, while making sure Millennials are involved in decisions affecting the future, enterprises can foster transformational success. But, overall, having a better understanding of different groups’ unique strengths is the first step. It can help boost the chances of a smooth digital transformation to compete today and in the future. And while every part of an organization needs to take part for a digital transformation program to succeed, armed with this research, you can leverage your resources for the biggest impact and position your own business for success. To explore how to move forward with your digital transformation, take a look at how OpenText Release 16 enables companies to manage the flow of information in the digital enterprise, from engagement to insight.  

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Brace Yourself: Change, Pain & Opportunities

financial services live debate

In this blog we welcome guest blogger Laurence Leyden, General Manager for Financial Services in EMEA at SAP. “The last thing I want to do is hurt you, but it’s still on the list.” If the banking industry had its own memes for the state of the market, this would be one of them. There’s so much change coming. Some of it will be painful. Some of it will create new winners and losers. All of it will result in a seismic shift in business models. Cash is disappearing, revenue models are shifting, mobile is everywhere (including your wallet), brand advocacy has replaced marketing strategy, multi-channel friction is alienating impatient, cynical customers, de-banked consumers are on the rise, crowdfunding has reached 8 billion, and Google now has a banking license. We shouldn’t be surprised. Just about every other industry has been transformed through tech innovation and machine intelligence – from medical science to self-driving cars to the music industry – yet most banks continue to operate with 1960s style production lines. It’s opened a gap that’s getting wider as new competitors step in, and render banks irrelevant, targeting one service at a time.  We’re already seeing the first casualties – branches (viewed by some as a nuisance in the digital age), disruptive, cheaper payment services, and innovative third party funding options. These issues, and more, will be discussed at the Financial Services Live Debate session at the OpenText Innovation Tour London on 21 March. You can register to attend here. Of course, technology does have a huge role to play, and banks have an opportunity to redefine and reinvent themselves, but first you must realise that we are witnessing the end of an era in banking as we know it. No one is really sure of the timescale. The death of banks has been predicted for some time, but typically things take three times longer to disappear than most people think. That means in the next ten to fifteen years, your bank will be vastly different. Do you know what ‘different’ looks like for you and how you’re going to get there? Start with the obvious. No bank can expect to survive the next few years without ridding itself of manual processes and back office inefficiencies. And speaking of inefficiencies, why would you continue to run old style production methods by writing code, when you should be assembling it? And why wouldn’t you have 100 per cent real time online systems that engage with customers, rather than putting a human teller behind a pane of glass telling customers what they can and can’t do? One of the best examples of true innovation I’ve seen is from the insurance industry. Discovery of South Africa recently announced a collaboration with Apple to create its Vitality Active Rewards program, giving consumers a new Apple Watch for joining. If all weekly fitness targets are met over 24 months, then the watch is free. Members also enjoy other rewards when they hit their fitness targets, ranging from a free drink, free domestic flights, to a waiver of monthly fees for gym memberships. Should the member miss some or all of the targets in any month, then depending on the number of targets missed they pay a monthly penalty of the cost of the watch. It’s a clever move. Discovery can also see which members are most active – and presumably lower health risk – as well as gather all sorts of insights into consumer behaviours. My point is that there are opportunities everywhere in data. The sands may be shifting underneath your feet and new market entrants may be using agility against you, but you can fight back. Find areas of value by engraining yourself in the customer value chain of requirements and provide consumers with a simple, cohesive digital experience. Traditional methods simply won’t cut it. The level of disruption, behavioral shifts and changes are unparalleled. The digital age has forced financial institutions to rethink how the entire customer experience works. It’s time to reimagine and rebuild your bank into a modern, tech savvy useful alternative to the stale, status quo experiences that exist today. Just about every other industry has been through this transformation. You may not like it, and may not want it, but if history proves anything, you don’t have much of a choice. I’ll be discussing these issues as a guest panellist at the Financial Services Live Debate session at the OpenText™ Innovation Tour London on 21 March. Laurence Leyden, General Manager for Financial Services in EMEA at SAP. Laurence is responsible for all elements of Banking, Insurance and Capital Markets. A veteran of 15 years at SAP he previously headed the global transformation team, ran the global pre-sales organisation, and lead the EMEA Value Engineering and Core Banking teams. Laurence specialises in understanding real customer needs and how SAP and partners help drive transformation across organisations. Increasingly this involves reviewing business models and aligning to the benefits that true digitisation enables. He is heavily engaged in looking at the changes facing banks and promoting the role of innovation and looking at how SAP views ‘the bank of the future’. He is regularly quoted in the financial press and speaks on behalf of SAP at various industry summits and events as well as with the analyst community.

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The Best Way To Enable Your Digital World

Innovation Tour London

The Innovation Tour, London, Returns In March For Another Successful Year As data continues to reinvent our economy, just about every organisation in every sector must transform to a Digital Enterprise if they are to remain competitive and relevant. My favourite conversations involve hearing how our customers are succeeding in navigating this digital change. While digitisation is having disruptive effects on people, companies and markets globally, it’s also full of opportunities; particularly here in the UK. I am always impressed at the level of innovation and collaboration our customers achieve; particularly the new ways they are benefitting from greater agility, better insights and the transformative effects of responding at digital speeds. That’s why I am looking forward to one of the highlights of our calendar year at the annual 2017 Digital Innovation Tour, London on 21 March. More than 350 people will be attending this year’s flagship event and I will be aiming to speak to as many of them as I can and I would encourage you to attend and do the same. If you attended last year, you will know the value that bringing so much collective insight, experience and expertise together for one just day delivers for the rest of the year and beyond. Our customers tell us that it’s the quality of the networking and face-to-face conversations that spark new ideas, facilitate first-hand insights on pertinent trends and deliver fresh thinking around common information management issues, that sets it apart from other industry events. It’s a reputation we’re rightly proud of and are committed to continue. It’s also a great opportunity to hear from some of the industry’s leading experts who know how to drive benefits for your business, as well as learn about all of the exciting new innovation from OpenText as we continue to deliver against our product roadmap and vision. Along with an agenda packed full of real life case studies, we will also be hosting solution-specific breakout sessions and demonstrations. Customers tell us how beneficial they find these, as they can see first-hand how others have transformed their Enterprise Information Systems (EIM) to truly become Digital Enterprises and ask practical questions about how they’ve addressed specific scenarios. It’s our intention to make the 2017 Innovation Tour even more valuable and engaging than last year’s event. That’s why we’ve decided to hold this year’s conference at County Hall in Westminster to accommodate the growing demand. Whether you have attended in previous years or are new to the Innovation Tour, we are looking forward to helping you deliver the best digital experiences for your company, your wider ecosystem partners, and of course your own customers. Our objective is to ensure your business is empowered to explore the boundless opportunities that EIM delivers, which makes an ideal format for our conference. I look forward to meeting you there.

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Lower the Drawbridge and let the Data Flow

customer experience

It’s not often that Game of Thrones provides a moment of insight into data exchange, but that’s what happened this week. I am just catching up with season six of the top rated HBO series; and when the “Kingslayer” Jamie Lannister walked back across a drawbridge, having failed to persuade the leader of the forces under siege in the castle to surrender, it made me think about permeable data. In my last blog post I presented the idea that rather than trying to break down and remove the invisible walls that keep core customer data siloed and isolated in different parts and layers of the organization, we should let each group keep the keys to their (data) kingdoms, and benevolently grant access to the data to other groups and departments. In the world of Game of Thrones, with its ever shifting alliances and loyalties, the one thing that remains constant is the need for information. That information is often delivered via messenger ravens, and occasionally through personal contact as the various characters meet and interact. On the face of it, Jamie Lannister’s interaction on the drawbridge may have been seen as a failure. Yet, the more I thought about it, the lowering of the drawbridge allowed some significant “permeable data” to flow between the two systems in play. Each commander shared a little about their intentions and reacted to information that the other one shared. While Lannister may not have persuaded the besieged commander to surrender, he walked away with enough information to develop a way to later end the siege with relatively minimal casualties. And the commander of the castle knew more about his opponent, his strengths, and his thinking – even if he chose not to act on that information. Once that drawbridge came down, it was inevitable that data would be exchanged. We need to lower our system drawbridges. By making the data silo walls permeable, allowing the data to flow freely to and from the different repositories, a company can make the most out of its investment in the technology being used to garner that information, and keep the kingdom’s (data) monarchs happy at the same time. Data bridges allow the flow of information. Once enabled, the company can collect a piece of data once and share between systems, in a way that respects system ownership and allows each repository to use the data in the best possible way to fulfill its own line of business needs and tasks. OpenText™ Experience Suite builds on this concept. It lets data flow between the various products in the Customer Experience Management portfolio, so vital information and assets can be connected from Digital Asset Management tools through to the Web Content Management and Optimization tools and on to Customer Communications and even the Call Center, where data around sentiment analysis can be fed back to the Web Content design team. Each product can stand alone and address the needs of a particular line of business, or be an Enterprise content single source of truth. Yet by passing data between them, with other OpenText tools, or existing enterprise business systems etc., they can be the foundation of a fully connected continuous customer experience.

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Customer Experience, Digital Transformation, and Commitment to the Success of our Partners

ECD partners

This is the time of year when we try to pause from our busy schedules and take some time for friends and family. As the calendar year winds down, we would also like to take a moment to say thank you to our customers and partners. For the ECD partner organization, our primary customers are you, our partners, and we recognize that we can’t be successful without you. So thank you for everything you do. In 2016 we made your experience with ECD a top priority. We focused on the partner experience as we also invested significantly in two related areas: customer experience (CX) and digital transformation (DX). In fact, these goals are all interrelated.  “Being customer-centric and maintaining a continual focus on improving the customer experience is a necessity for any organization looking to move forward as a digital enterprise.” We believe that to become a digital enterprise, you must not only focus on the customer experience, you must become obsessive about customers. Here’s what we wrote in our digital transformation eBook: “Digital enterprises make the customer relationship priority #1. They center the business around customer needs and customer experiences. They leverage technology to enable collaboration in cross-functional, cross-organizational teams, always in the service of the customer relationship.” Erik Raper, who heads Marketing and Advisory Services for Paragon Solutions (which was named the ECD “DX Partner of the Year”) shared similar thoughts in a blog post he published on digital transformation: “It’s crucial for enterprise leadership to be the champions of digital change, recognizing digital transformation is not a one-time project but, rather, a long-term initiative to positioning the enterprise for greater operational efficiency, customer engagement, and strong market growth.” We couldn’t agree more. Our investment in digital transformation – from our updated digital marketing platform to LEAP, our new cloud-based product platform – is creating new opportunities for us to collaborate digitally with our partners. Together we can help customers embrace digital and transform the way they do business. Your feedback, input, and passion around the software and solutions we create is tremendous. We appreciate your trust in us. We take that commitment seriously. And we look forward to our next chapter and to continuing this journey together. Happy holidays to all of our partners. Thank you for a great year, and here’s to continued success in 2017!

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Mastering Partner Marketing: The Do’s, Don’ts and The Reasons Why

partner marketing

Some things in life just naturally go together – fish and chips, tea and cake, sausage and mash. But it’s not just foods that combine well. Any good marketer will tell you about the benefits of joint marketing with partners – particularly if you align with a large complementary brand. Whilst the logic of working together may be a no brainer, it’s often the execution where things go awry. Take Financial Services for example. There’s certainly no shortage of opportunities for education, engagement and conversion as digital transformation continues to disrupt markets and business models, but creating a targeted, well executed partner marketing proposition is easier said than done for some companies. That’s why I decided to write this blog and share some of the do’s and don’ts when it comes to mastering the partner marketing model. The Don’ts of Partner Marketing Activities Don’t Assume It’s An Equal Relationship – Once you’ve found a symbiotic reason to partner with another organisation, don’t assume your counterpart shares your view of how the relationship is defined. Marketers often assume partner companies will want a 50/50 marketing relationship. The cost of co-branding with certain organisations may involve doing things their way, not yours. That’s not necessarily a bad thing, but don’t say yes to things if it pushes you further away from your objectives. Don’t Get Eclipsed – Don’t assume you can rely on the strength of just one brand to push your partnership. The smaller brand needs a very clear value proposition or it risks being eclipsed. Show why your respective offerings are of strength, both collectively and individually in their own right. Don’t Try It Without A Compelling Proposition – I’ve seen companies spend a lot of time and money on joint marketing campaigns for all the wrong reasons. If you’re not solving a common problem or addressing a related business pain, don’t bother. Competing for attention and then fragmenting it, is not a good approach. The Do’s of Partner Marketing Activities Do Have A Clear Understanding of Your Target Audience – And by clear understanding, I mean down to the name, job title, division and specific company where possible. Your partner may have an existing relationship in a target account that you can leverage so do your homework. Pick Your Channels – If you know your target audience, chances are you know their preferred channels. In Financial Services, for example, a consultative-based, informative face-to-face networking event aimed at specific individuals will generate greater interest than a standalone email campaign. Deliver An Integrated Experience – Make sure each element of your partner marketing campaign is integrated to drive traffic to your digital assets. That could be a dedicated, co-branded landing page, online registration, or joint solution. Make sure you connect the dots. A Good Example By way of an example, we recently partnered with SAP on a joint Financial Services marketing campaign, choosing a topic (common business pain) that’s affecting almost every financial services organisation: A digital ready workforce. Next we delivered a live debate for insight and networking (the preferred channel of our targets) – “Re-wiring Financial Services: Embedding A Digital Culture” . The debate comprised peer level, consultative speakers from banks, and digital disruptors, as well as our own respective industry experts. And of course, the event was broadcast for remote live viewing, as well as recorded for later viewing as a webinar – with these digital assets in mind from the outset. Because we focused on our joint target accounts with a compelling proposition, and used the expertise and relationships of both SAP and OpenText, we attracted 222 target prospects to attend and engaged them for 40 minutes. No mean feat for the type of people we targeted. The purpose of this blog post isn’t to try to impress you, but rather to impress upon you the benefits – and potential profitable rewards – of following a few simple, yet often overlooked, rules for successful partner marketing. You can view the webinar and other assets I mentioned here on the campaign microsite.

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Innovation Tour: Sydney

Innovation Tour

On Monday, the OpenText Innovation Tour kicked off in Sydney, Australia with an on-stage presentation from CEO and CTO Mark Barrenechea. In addition to a look at new and upcoming product innovations, Mark provided an overview of recent OpenText acquisitions and OpenText’s position as the leading provider of Enterprise Information Management (EIM) technologies and services. OpenText EIM enables the flow of information from Engagement to Insight, allowing customers to extract value from information throughout the flow. Our newest project, Magellan, will use open standards, open algorithms and machine learning to enable customers to make sense of massive pools of data and harness the power of their information. Building on Mark’s presentation, OpenText CMO Adam Howatson (always one of my favorite presenters) provided an update on OpenText™ Suite 16 EP1 and an overview of our plans for EP2, due in mid-2017. Unstructured data continues to increase at a phenomenal pace and these Enhancement Packs are designed so OpenText can respond quickly to customer recommendations. For example, EP1 extends ECM to SalesForce and SuccessFactors, enabling our customers to successfully manage and gain insight from their CRM and Human Resources systems. We’re not the only people listening to customers. Special guest Michael Barnes of Forrester later took the stage to provide insight into what he calls the “Customer-obsessed operating model”. It is imperative that we look at the experience we create for customers from their point of view, and understand how every interaction affects that experience. In the age of the customer, it is important that we take what we learn from our customers’ journey and translate that insight into an improved experience. Using our EIM technology, we can coordinate and technically optimize the experience to better serve, delight and engage customers. What I enjoy most about the Innovation Tour is how it brings together OpenText customers, partners and staff from many geographies and allows us to discuss opportunities and solutions. In Sydney, we are speaking with customers from all across Australia, and New Zealand, a distance of almost 5,300 km. Tracy Parsons of the New Zealand Transport Agency (NZTA) joined OpenText President Steve Murphy on stage to discuss the NZTA’s EIM implementation. Steve and Tracy discussed how the NZTA are using a cloud-based EIM implementation that includes both Content and Process Suites to digitalize business process, provide access to mobile workers and offer regulatory compliance. I’ve heard plenty of interesting success stories from customers during the event. The Sydney Innovation Tour is the first of eight stops, with Singapore on December 1st, followed by Tokyo on December 8th. I look forward to meeting as many of you as possible at the events. Please email me with any feedback or questions.

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User Adoption: Avoiding Public Sector Digital Transformation Pitfalls

Digital transformation

Amidst the media noise around digital transformation for the cloud-based, ‘Digital-First’ world, it’s easy to overlook a simple, yet critical component: will your colleagues actually use it? User adoption is one of the biggest concerns when it comes to investing in new technology in the public sector. It’s human nature not to like change, so unless it’s easier than whatever people were doing before, most won’t use it – no matter how many bells and whistles it has. Easy beats cool. Every time. Of course, that’s not to say simple to use systems can’t be sophisticated. But when it comes to dealing with millions of pieces of unstructured content, the fundamental principal of usability can often get lost in the size, complexity and context of the problem. One of the best examples in successfully tackling this issue is the approach the Royal Free London NHS Foundation Trust took, with OpenText’s help, to store, manage and digitise their patient medical care records. Rather than just looking at how to solve the problem of 900,000 unstructured clinical records, they took a more holistic approach around information management. They knew clinicians need to refer to previous medical histories, so before their system even went live, Royal Free back scanned huge volumes of data in the OpenText solution, making everything accessible, and easy to find in a user-friendly system that was designed to behave the way the staff would naturally work from day one. This not only gave their medical staff the content they needed, but also delivered it to them in the context of the patient’s medical history. Compare this to the old method of having to manually flip through paper records that were physically pushed around the hospital on 100 trolleys, and it’s easy to see why user adoption was so high. You can read more about how the Royal Free is driving value from its data, reducing costs, and simplifying its patient record access here. In all the work we’ve done with the public sector over the past twenty years, I’m always amazed when I see vendors lose sight of the user’s perspective. It’s one of the reasons we deliberately hire former practitioners directly from the public sector, as they’ve worked at the coal face on both sides of the fence. They understand the importance of making things easier than they were before, and the need of putting content into the context of how will be used. As MIT professor and serial entrepreneur, Alan Kay, once said, “Context is worth 80 IQ points”. It’s a subtle yet often overlooked aspect when it comes to digitising content and putting data in the cloud. And speaking of the cloud, we’re pleased to announce that we’ve now put our first offering on G-Cloud – OpenText™ Core – which makes sharing the right information with the right people easy and instinctive. You can find us on the Digital Marketplace here. If you’d like to know more about the latest developments in our public sector offerings in Health Care, you can read more.

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Removing the Data Barriers to get the Bigger Picture

Data barriers

Doing something over and over again and expecting a different result is EITHER practice, or insanity.  The difference is simply in how long you’re willing to wait until things start to change. Similarly, treating all customers the same and simply doing the same things over again in new channels, is equally unproductive. To successfully meet the experience expectations of today’s customer demands removing data barriers and agility in how companies leverage their customers’ data in order to deliver individualized experiences in preferred channels. This kind of agility requires connectivity and fluidity within an organization. Customer Experience takes a village It takes a collection of divisions and departments within an organization to deliver goods, services, and the desired brand experience, to customers. Similarly, customers interact with organizations via multiple touchpoints spread across multiple departments. So why would any company think a single source of data from any one department or division could provide the multi-faceted, let alone complete, picture of the customer it needs? To develop and implement a truly omnichannel and customer-centric customer experience strategy, companies need to gather insights from multiple data points to connect those experiences together. But even that is not enough. That data, all that data, also needs to be accessible by the myriad teams that contribute to delivering the customer experience for their own analysis and interpretation. Limited by data fiefdoms We’ve all heard the rhetoric of “breaking down the silos”. Many gasp and shudder at the thought of having to share the proverbial access code to the vault that contains THEIR data. Over the span of their careers employees develop areas of knowledge expertise, and maybe even fiefdoms, around particular systems and associated data. They develop a sense of ownership. The angst of now having to share their domain is brought on by many fears; What if they (the other departments) mess up my data? What if their findings contradict my own? What if …? What if …? What if …? This individual apprehension is compounded by the larger picture of company priorities and culture. Companies invest large amounts of money in existing systems, and with those systems adoption come established, good or bad, procedures and policies. Once these become intrinsic to the way a company does business they are difficult to adjust. Nobody likes change, and it isn’t realistic to expect these things to change, or as some cases may deem, disappear, overnight. But who says they have to? Permeable data silos Rather than trying to break down and remove the invisible walls that keep core customer data siloed and isolated in different parts and layers of the organization, let each group keep the keys to their (data) kingdoms, and benevolently grant access to the data to other groups and departments. By making the data silo walls permeable, allowing the data to flow freely to, and from, the different repositories, the company can make the most out of its investment in the technology being used to garner that information, and keep the kingdom’s (data) monarchs happy at the same time. By building these data bridges the flow of information from one system to the other is enabled, and subsequently encouraged. And instead of collecting the same data over and over again – a better experience for the customer already – companies can collect it once and share between systems, in a way that respects system ownership and allows each repository to use the data in the best possible way to fulfill its own line of business needs and tasks. Internal systems shouldn’t drive the Customer Experience; it should be the other way around Some might think that to solve this problem companies have to first look at the systems in place for collecting and storing the data. At some point, yes, there are likely redundant repositories that can be sunsetted once the data landscape is better understood. For a bigger, transformational impact, companies should turn to their teams and data-related activities. Understanding by whom, and how the data is used, agreeing to what it means across the organization, as well as in different teams and departments, is how the true value of data is extracted. By creating a customer-centric perspective internally around customer-related data, organizations enable the different parts of their business to consume and analyze data in a way that makes most sense for them, thus allowing them to have more insight into the customer, and therefore are better able to contribute to delivering a more customer-centric experience. Data driven companies that take a holistic view of their data, develop “data journeys” that transcend internal company borders and boundaries, and mirror their customers’ journeys, are winning the customer experience race. (This blog post was co-authored with Cathy McKnight of the Digital Clarity Group).

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OpenText Named a Leader in the Gartner Magic Quadrant for ECM Again!

enterprise content management

The more things change…” OpenText has been recognized as a leader in the Gartner™ 2016 Magic Quadrant for ECM—for the 13th year in a row. Now, being recognized as an industry leader every year for over a decade is no easy feat in the rapidly changing software sector. Trends come and go, new technology replaces existing benchmarks, business models evolve, even the attitudes and approaches of end users morph over time. Researching and developing Enterprise Content Management solutions that keep you ahead of the curve for that amount of time is a huge achievement. But that’s just part of the reason we here at OpenText are thrilled to once again be recognized by the highly respected analysts at Gartner. This year’s Gartner 2016 Magic Quadrant for ECM accolades are especially rewarding for us, given that the rigorous evaluation process centered on the ability to execute and completeness of vision found in our new OpenText™ Content Suite 16. In our opinion, OpenText is on target in offering a new generation of ECM solutions that meet the needs of digital organizations. It’s Time to Rethink ECM–and what Success with ECM means Our belief that the very concept of ECM has to change is central in this. Yesterday’s definition of ECM is no longer sufficient to meet the needs of tomorrow’s enterprise. Simply viewing an ECM platform as a one-way repository for information storage and compliance doesn’t cut it anymore. Digital enterprises, and the knowledge workers that drive them, need so much more from technology in today’s digital environment: Effortless, light-touch collaboration is now critical, and increasingly decentralized business functions have created siloes of hidden-gem data that need to be bridged for information to flow freely to those that need it. A new generation of ECM technologies must facilitate this. They have the sharing and social capabilities to be the enterprise standard for collaboration. They have the integration capabilities to act as a central information hub, using metadata to push information in the right context at the right time to those who need it to enhance productivity. They have the ability to automate governance for security and risk management. This new approach to ECM is so pivotal, we believe Gartner amended their internal definition of what comprises an effective ECM platform in today’s digital environment. As a result, the 2016 MQ had two fewer leaders compared to the previous year resulting in a decrease from six to four. So, yes, the ECM landscape is definitely changing. And OpenText is proud to be recognized as a leader in this new era of information management. Regardless of your current ECM position, analyst reports provide excellent insight into the evolving state of the industry as well as in-depth analysis of the major vendors. They’re pretty much required reading for anyone involved in ECM. Take some time to download them here, here, and here. Then, start your own journey to ECM success by exploring the OpenText™ Content Suite. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. This Gartner document is available to download here.

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OpenText Live Webinar Series – Upcoming Schedule

OpenText Live Webinar Series

We are fast approaching the holiday season with the New Year peeking just around the corner, but before you get swept up into the hustle and bustle of this “most wonderful time of the year,” we at OpenText™ Live invite you to check out a few webinars that we have lined up for November and December. With the latest release of OpenText™ Release 16 Enhancement Pack 1 (EP1), our Experience Suite has undergone major changes with the additions of powerful Customer Communications and Experience Management solutions such as TeamSite, Exstream, MediaBin, Qfiniti, Explore and more! These enhancements mark the revolution of customer communications in the digital world, and we want to give you an exclusive first hand look into what these solutions can offer your business. November 15: OpenText™ ECM Content Migration (11:00AM EDT) Need help migrating ECM content? OpenText partner FME demonstrates best practices in this webinar. We’ll show you: – Migration and upgrade best practice pathways to OpenText™ Content Suite 16 – Cost savings with migration-center for your content migration – A short live demo Register here November 29: Convert Correspondence into Engagements with OpenText™ Communications Center (11:00AM EDT) Learn more about OpenText Communications Center and its enhanced interactivity with other OpenText product suites including Content Suite, Process Suite, Business Network and Analytics. Turn engagement into insight. Register here December 1: What’s New in OpenText™ Digital Asset Management? (11:00AM EDT) What’s new for OpenText Digital Asset Management (DAM) and the Enhancement Pack 1 (EP1) release? If you’re using Media Management or MediaBin, you’ll want to check out this session to find out what our Product Management team has in store. Learn about the latest features and product strategy. Register here December 6: The Latest Innovations in Exstream 9.5 and Delivery Manager 3.0 (11:00AM EDT) Join us for an overview of Exstream 9.5 which was announced late September and Delivery Manager announced in October. Product experts will be showing live demonstrations. Register here December 8: Syntergy Content Sentry: The Next Generation of Data Loss Prevention (11:00AM EDT) OpenText partner Syntergy will demonstrate a new Data Loss Prevention (DLP) solution for OpenText™ Content Server. The capabilities of this powerful solution allow it to learn what constitutes normal activity for users and what alerts or triggers automated policy reactions when suspicious activity is detected. Register here  December 13: How the Contact Center is Driving the Customer Experience (11:00AM EDT) Attend this session to learn more about OpenText™ Qfiniti and how Workforce Optimization (WFO) solutions are monitoring the customer experience through call recording, coaching employees, measuring the Voice of the Customer (VoC), and leveraging powerful analytics to make every interaction the best it can be. Register here December 15: OpenText™ CEM Strategy Update for WCM Products (11:00AM EDT) We’re creating a powerful new Website Content Management platform, and we want you to learn all about it. With the release of Enhancement Pack 1 (EP1), the WCM platform welcomes OpenText™ TeamSite to the mix, rounding out an effective customer communications program that surpasses the industry standard. Register here The OpenText Live team is committed to delivering content that keeps you updated on the latest OpenText product releases, trends and demands within the digital world as well as demos that exemplify the best solutions features for your business. Communicate directly with the experts and receive the technological know-how for implementing and managing your OpenText products. All of our webinars are recorded and available to registered customers at My Support. Visit our website for more information or sign up to receive weekly invitations to our webinars.

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Life Sciences: Information is the Next Big Thing

Life sciences digital disruption

Before the digital era, the Life Sciences industry was all about the “next big thing” – the next drug, the best medical device, the new technology for procedures. While this is still the case, organizations are now also looking for the “next big thing” inside their existing information – to discover new strategic indications and uses, see patterns via analytics, and much more. But this means they must have control of, and visibility and access into, their content. By putting content into the right context, organizations can unify end-to-end processes and tap into the value of content throughout the process, resulting in better business decisions, faster time-to-market, and higher-quality products and customer service. This is the essence of digital transformation. Mike Shanler, Research VP from Gartner, says that at its most basic level, digital transformation is about getting away from “paper-based decisions”.  I believe digital transformation is also about letting technology do the heavy lifting to make digital decisions faster, easier and more impactful. Life Science organizations may need to embrace digital transformation more than any other industry, due to the complexity of their end-to-end processes, the rigorous regulatory requirements imposed on them, and frankly, because often lives are at stake. The Life Sciences industry has probably the greatest motivation – and perhaps the biggest responsibility – to ensure that they’re digitally transforming today to improve patient outcomes, while improving the bottom line. Digital transformation has a multi-faceted impact on Life Science organizations, such as: For Clinical, it helps companies bring information together to help make quicker go/no go decisions and apply analytics to clinical data to help discover new indications for existing drugs For Regulatory, it enables businesses to more quickly create, review and approve regulatory content and submit to agencies to speed up approvals, as well as provide a single view of all regulatory interactions associated with a submission For Quality, it gives organizations visibility into understanding whether a change to manufacturing (specs, methods, vendors etc.) creates a need to re-submit to agencies Ultimately, if Life Sciences organizations do not remedy these issues through digital transformation, they will be disrupted by organizations that have transformed and will beat them to market. We provide value by helping customers all along the digital transformation continuum. Whether the focus is on clinical, regulatory or quality, we can address today’s challenges with a suite of offerings that meet today’s demands and allow for expansion and scalability. This also enables organizations to realize the value achieved on a smaller scale, while laying the ground for the future. As with any major change in an industry, digital transformation will have winners and losers. Those who are willing to tackle information as “the next big thing” and address it head-on will reap the benefits. Even in highly regulated industries like Life Sciences, digital will be the path forward. So it’s critical to ask your organization, “Are we ready to transform?”.

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It Takes a Team to Win it all

OpenText Support

Last week, the Chicago Cubs ended a 108-year MLB championship drought by winning one of the most exciting games in the long history of baseball. Both teams put on an inspiring display of perseverance, skill and clutch opportunism. I—along with many of you, I’m sure—was happy to stay up late to catch the whole thing. After the game, Cubs catcher David Ross—who had just played his final professional baseball game—described his teammates as “a group of resilient winners” who “never quit”, and expressed sincere pride in the fact that his team had utilized every member of their team to win it all. We have the same drive for greatness at OpenText. Over the past 25 years, we have grown our business through the acquisition of winning ideas, talent and solutions, and through the development of innovative technologies. Born as a university start-up, we are now a world-leader in Enterprise Information Management (EIM) solutions with no intention of slowing down. As Mr. Ross explained, it takes a team to succeed. That’s why earlier this week we invited many of you—our customers—to complete a short survey and let us know how we can better help you meet and exceed your business goals. In my last blog I wrote about the importance of knowing customers on an individual level in order to serve them better. Our annual survey helps us better understand you and your needs. It gives you the opportunity to tell us what we’re doing well—and what we can do better—as your EIM solution provider, technical leader and trusted partner. Roughly half of you received the survey this week; the other half were given the opportunity to provide feedback in the spring. From the feedback, we have already identified five primary objectives that we will obsess over in the coming months: Improve product quality by better understanding customer expectations, beta-testing products and focusing development resources on high-impact features and functionality Shorten Customer Support ticket resolution times and improve technician communication while continuing to value complete, successful outcomes over quick, short-term fixes Build a stronger partnership with customers by allowing you greater visibility into product development, helping the business better understand your needs Make the Sales process easier and more efficient by improving customer communication and ensuring large or complex accounts have the resources and visibility they need to be successful Deliver Professional Services engagements on time and on budget by setting firm expectations upfront, holding regular update meetings, and collecting/evaluating feedback following each engagement to determine what went well and what needs to be improved Additionally, we have begun to make significant improvements to OpenText My Support thanks to our recent upgrade of the Knowledge Center (KC) to OpenText™ Content Server 16. This upgrade allows us to utilize API widgets and HTML5 wizardry to present a far more personalized online support experience to you. You will already see some of this functionality reflected on the KC homepage, in product search menus and in the redesigned Knowledge Base. You can also learn more about Release 16 here. At OpenText, we’re never satisfied. We’re constantly looking for new ways to help you succeed—it’s up to you to decide the direction we take our EIM solutions, and to help us develop a phenomenal customer experience. Check your inbox to see if you’ve received our survey. If you have, we would greatly appreciate you taking 3-5 minutes to provide your feedback. If you didn’t get the survey but have feedback you want to share, our Customer Experience team is always listening. Email them at cx@opentext.com.

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OpenText Experience Suite Adds Functionality to Support the Customer Lifecycle

Experience Suite

The latest release of OpenText™ Experience Suite tackles the challenges of digital transformation to deliver a continuous real and effective digital customer lifecycle. OpenText is helping organizations to orchestrate data, media, interactions and transactions across a digital enterprise. The complexity of managing a consistent brand presence across media, languages, cultural expectations and governmental regulations requires a platform built for pervasive connectivity and new ways of interacting that go beyond a simple point and click. Experience Suite helps business leaders harmonize customer-centric technology applications across every department in the organization, whether the organization’s first priority is to get a handle on all of the rich media (video, audio, print, imagery, etc.) or to streamline its communications, invoices, or web presence. Experience Suite serves as a single platform of choice for delivering Continuous Customer Engagement. This market-leading set of capabilities addresses critical digital transformation initiatives within the realm of the customer experience and is comprised of leading applications from market categories in Customer Communications Management, Digital Asset Management, Marketing Optimization, Voice of the Customer, Web Content Management, and Workforce Optimization along with architecture to deeply integrate into the larger OpenText Enterprise Information Management (EIM) platform. Consider the need for a company to launch and manage a campaign across multiple markets and different customer personas. With Experience Suite you can connect our industry leading Digital Asset Management platform to the Web Content Management and Optimization capabilities to design, test, optimize, and deliver the right content with the right message – all with brand approved imagery that ensures that the right message is being delivered to the right customers in a way that resonates with their needs and results in higher rates of engagement. Once a customer has executed the call to action from a campaign (such as clicking a link to request more information) their data can be passed to the Customer Communications Management system where responses and on-going communications can be delivered in a way that suits the customers’ needs from print, to text, email, etc. The communications can be designed to add value to the ongoing exchange, or even be interactive to promote further engagement through to purchase and beyond. As customers continue their ownership, use of product call center optimization and voice of the customer tools within the Experience Suite portfolio can track customer sentiment, and feedback to various parts of the company any need for changes in the overall customer experience. OpenText Experience Suite includes: Digital Asset Management with OpenText™ Media Management Web Content Management with OpenText™ TeamSite Customer Communications Management with OpenText™ Exstream + Communications Center Enterprise Call Center Workforce Optimization with OpenText™ Qfiniti Voice of the Customer analysis with OpenText™ Explore With the Experience Suite portfolio of tools it is possible to deliver a fully connected continuous customer experience that drives increased engagement and additional revenue.

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EP1: Enhancing OpenText Release 16—from Engagement to Insight

Today, we announced the availability of Release 16 Enhancement Pack 1 (EP1)—the first in a series of enhancements to the most comprehensive digital Enterprise Information Management (EIM) platform on the market today, OpenText Release 16. As the enterprise shifts from investments in systems of record and engagement systems of insight, OpenText will continue to develop solutions that fully automate the complete EIM flow from customer engagement to business insight. This latest enhancement package does just that, with additional capabilities in our Experience, Content, and Discovery suites to complete the flow of information across the enterprise. The Complete EIM Flow – From Engagement to Insight Engagement: Digital is introducing new formats and channels of communication with customers. Organizations must be able to meet customer expectations, creating communications that are personalized, timely, and accessible using preferred channels. EP1 delivers highly personalized content orchestration across different processes for a connected customer experience. The enhancements we’ve made to our Experience Suite offer a breadth and depth of capabilities never before available from a single Customer Experience Management (CEM) platform. Offered via flexible on-premises, cloud, or hybrid deployments, Experience Suite addresses key capabilities required for true digital transformation. From marketing optimization to customer contact programs, OpenText is connecting the customer journey for better customer engagement and insight. Existing OpenText CEM solutions have raised the bar for dynamic and personal customer engagement with industry-led Customer Communications Management (CCM), Digital Asset Management (DAM), Web Content Management (WCM), and Customer Care and Support solutions designed to make it easier to engage with customers using multiple channels and devices. This next generation of CEM will present new opportunities in content targeting and conversion rate optimization for our customers. With EP1 we are executing on our vision of interdependent applications working together in the OpenText Experience Suite to create the best possible user experiences. “The investment and focus OpenText is putting on its Customer Experience Management solutions is very exciting,” said Mark Fassbender, global head of Web Optimization at Lexis Nexis. “Marketers today invest a lot of time and effort in trying to understand the customer journey from first contact through to renewal and retention. By connecting reporting and insights from each key stage of the customer journey together in an integrated solution, OpenText allows for a better understanding of what content works best for each channel and customer group across the whole customer lifecycle, which is pretty awesome.” Content: To help organizations manage the flow of information across the enterprise, OpenText Extended ECM (xECM) Platform improves process productivity, integrating Enterprise Content Management (ECM) functionality with lead applications to bridge silos and enhance information flows. EP1 strengthens these capabilities with targeted solutions, such as xECM for Salesforce® and xECM for SuccessFactors®, as well as xECM integration for Process Suite to further connect the processes that generate enterprise information and ensure compliance and control across all systems. Extended ECM for Salesforce improves customer insight and streamlines sales by connecting Salesforce cloud services to the OpenText xECM Platform for easy access to ECM capabilities and content inside the Salesforce user interface. Extended ECM for SuccessFactors manages all aspects of the digital employee file within SAP SuccessFactors. With centralized digitized document storage and collaboration, this solution accelerates the efficiencies of operations and minimizes compliance risk for the hire-to-retire HR process. Process Suite for xECM extends the reach of ECM to all parts of the enterprise, providing processes with the context that improves insight, efficiency, and throughput. Discover: As digital consumers drive—or overhaul—supply chains across borders, the enterprise will be increasingly required to comply with external regulations and internal governance policies. In order to make enterprise information ‘discoverable’ and ‘actionable,’ EP1 introduces Discovery Suite to complement Content Suite. Discovery Suite brings analytics to enterprise content, providing a single, integrated platform for self-service business intelligence, data preparation, and advanced analytics on both structured and unstructured information. Customers can now leverage data analytics, machine learning, and interactive visualizations for litigation, investigations, due diligence, compliance, and better decision making.   Functional Enhancements and Integration across the Suites Across all of our suites, we remain committed to giving our customers the most scalable, secure, flexible, and well-architected products. We will consistently leverage the Cloud for our suites to make OpenText the number one EIM cloud. With increased availability in the Cloud, EP1 helps to automate the complete the EIM flow, from Engagement to Insight, with deep functional enhancements and a focus on integration. OpenText Release 16 is the EIM platform of the future and key to our customers’ success, which is why we will continue to release enhancements as part of the EP series. EP1 is the first of many exciting innovations in a series planned for Release 16 over the coming months. Stay tuned for more information. Read the press release.

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Three Pillars of Digital Transformation – Efficiency, Usability and Insight

Digital transformation

In my previous blog, It’s Not About the Pill. It’s About the Patient, I asked if digital transformation was just a buzzword and if not, what did it mean? I talked about leveraging both existing and real-time information to gain insight, make better decisions, unify and speed key business processes and to engage with customers in a way that drives business value and customer loyalty. At our recent Customer.Next event I gave customers a quick peek at the newest release of the Documentum for Life Sciences solution suite, which is now available. In this release, the four major areas of enhancements were all focused on three things – efficiency, usability and insight. Why? Because to transform, companies need to set a solid foundation for driving process efficiency, ensure that workers can easily get their jobs done and derive actionable insight to help make informed decisions, allocate resources and continuously improve. These three things are foundational “pillars” of digital transformation. Let’s take a closer look…. Pillar #1 – Driving Process Efficiency Life Sciences organizations are tasked with maximizing efficiency across the full drug lifecycle. Bringing safe, high-quality drugs to market faster at a lower cost requires unifying processes that extend across domains, divisions and external partners. It requires the ability to link and seamlessly share documentation—the critical element inherent throughout the drug lifecycle. Unfortunately, what we often see is organizations who are managing a myriad of disjointed systems, often gained as a result of mergers and acquisitions. Many are custom applications designed for specific departmental needs. In this situation, companies can benefit from asking themselves a couple of questions: Why introduce unnecessary complexity, inaccuracies and risk to business processes by exporting and importing content from one system to another? How do you rationalize the data models of each system to help unify processes across systems, eliminate duplicate data entry and ensure overall data accuracy and completeness? In our new release, we are driving process efficiency in a new segment of life sciences. Many of our pharmaceutical customers also market medical devices as part of their portfolio. Yet, because of a lack of formal, regulatory requirements related to electronic submission requirements for medical devices, many of our customers were managing their medical device documentation outside of an electronic document management solution (EDMS.) The process was largely paper-based. Therefore, to drive process efficiency, we now provide a single, cohesive solution that manages quality and regulatory documentation for both medical devices and pharmaceuticals simultaneously. With a global, standard document inventory and processes harmonized across the regulatory and manufacturing domains, we can now support the full medical device documentation lifecycle from design to production manufacturing. And because of the ability to seamlessly link and share information across domains, it helps unify and automate the process to drive efficiency, accuracy and better visibility. Pillar #2 – Improving Usability Another foundational pillar of digital transformation is to make it simple and straightforward for workers to access the information they need and to easily get their work done. Workers expect easy-to-use, consumer-like mobile applications that they can access on their phones and tablets to ensure that work continues even when they’re on the go. But of course, all actions must still conform to compliance requirements. To summarize, in today’s world, solutions have to be designed for people, not power users. The first example of how the Documentum Life Sciences solution suite addresses this may cause a bit of a flashback. Why? Because I’m going to talk about controlled print. Yes, that’s right – controlled printing in the quality and manufacturing area. But controlled print has been around for ages, you say, right? It has. But that doesn’t mean something like this can’t “transform” as well. We’re continuing to meet compliance requirements but we’re doing it in a more flexible and user friendly way. Trust me; this was an unexpected hot button among our customers. For example, wouldn’t it be easier to be able to set up a series of print profiles so that when someone needed to print a standard type of document, it automatically knows what watermarks, overlays and metadata needs to be applied? Or perhaps, the process of having to select a printer, select each recipient and print controlled copies one by one, repeating that process over and over hasn’t been “efficient” when it comes to getting the job done quickly? I don’t want to give too much away but you need to check this out. Another improvement we’ve made to make it easier for workers is enhancing our document inventory to ensure alignment with industry/regional guidance across the globe. While we adhere to the DIA Reference Models and other industry guidance, we’ve expanded on these to ensure that our inventory supports global quality, clinical trial, and regulatory document types. Users can filter by region and select from a pre-defined list of document types to speed operations and make it simple to get the job done. Pillar #3 – Delivering Actionable Insight The final pillar that I’ll mention is the need to gain insight to help organizations focus resources and make quicker, better informed decisions. With Life Sciences’ ever-present goal of accelerating time to market, being able to quickly get a status or understand key metrics and trends is increasingly valuable. Documentum Electronic Trial Master File (eTMF) was significantly enhanced to help provide insight into the clinical trial process and collection of required documentation. Granular level milestones at the country and site level reflect what TMF documentation is required, what’s missing and what’s completed based not only on the trial status but also as countries and sites progress through their individual milestones. If a site is not yet initiated, document collection requirements would not appear. Similarly, if a country has not given approval to conduct a trial, document placeholders would not appear. However, when those milestones are met, the placeholders appear. This granularity allows managers to focus on exactly what is needed at a specific point in time. And, with quick color-coding and icons, they can quickly grasp where the trouble spots are. Similarly, new trend reporting helps identify which sites are consistently late in submitting documentation, which documents routinely fail the quality checks etc. By having tangible metrics and trend reports, companies can focus stretched resources to where the need is greatest to address the issues and boost overall efficiency and productivity. Three Pillars and Three Questions As I said in the beginning, digital transformation is about managing information as a strategic asset. It’s about leveraging both existing and real-time information to gain insight, make better decisions, unify and speed key business processes and to engage with customers in a way that drives business value and customer loyalty. Efficiency, Usability and Insight are three foundational pillars that help support and drive digital transformation. Hopefully, you also have a better understanding of how the Documentum for Life Sciences solution suite and its new enhancements can help support your transformation objectives. Now that I’ve shared some thoughts with you, I’d like you to share some thoughts with me. Is there a specific process or area that your company is targeting to improve efficiency? What do you expect in terms of “usability?” What do descriptors like simple, easy and intuitive mean to you? What do you wish you could have more insight into? Are there areas where you would like more quantifiable metrics? What role are analytics playing in your organization?

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The Grace Hopper Celebration of Women in Computing

InfoArchive

Did you know Hollywood legend Hedy Lamarr played a key role in the invention of spread-spectrum technology? Like many women before and after her, Hedy helped set the stage for today’s digital transformation. As the digital landscape has changed over the years, so has its makeup (no pun intended!) From Marissa Mayer to Sheryl Sandberg to Canada’s own Grace Hopper women have been making their mark and have become front and center in the technology field. At OpenText, we recognize the importance of women in the field of technology. It is why we designed our own Women in Technology (WIT) and continue to grow and expand the initiative year over year. This week we have sent a delegation of women to the 2016 Grace Hopper Celebration of Women in Computing. The conference brings together more than 15,000 women technologists from all over the world. Research, career interests, collaboration, and networking are at the forefront of this important event and it all happens this week in Houston, Texas. Amazing keynote speakers and sessions will inspire and educate all attendees. Last year, we sent a delegation of 10 incredible women who are born leaders that have made incredible impacts throughout their careers at OpenText. Through their experience, they determined that the delegation would benefit with two different groups: Emerging Tech Leaders and Trailblazers. Our Emerging Tech Leaders are early in their technical careers, while our Trailblazers have established themselves as leaders and people of influence in their positions. All 10 delegates were nominated by their Executive Leadership Team in their respective functions and needed to meet specific criteria. A delegate is wicked smart and has made meaningful contributions to the organization. She may not have high visibility in the organization, but has taken initiative and is driven by speed and vision, not fear. She demonstrates a passion for learning, technology excellence and the sharing of knowledge and ideas. Most importantly, she advocates for others and is an active participant in advancing WIT. These are this year’s delegates. Our Trailblazers: (Left to Right) Rackel Correa, Director, Global Support Services – São Paulo, Brazil Sandra Tiskens, Sales Director, Key Accounts – Düsseldorf, Germany Dee Gentile, VP Sales, Eastern Region – Scottsdale, USA Rana Aluraibi, Director, Customer Marketing – Richmond Hill, Canada Lynne Smith, Senior Director, Finance Strategic Initiatives – Waterloo, Canada Noelle Aubert, Systems Administrator – Bellevue, USA Our Emerging Tech Leaders: (Left to Right) Divyani Parsa Ravi, Software Engineer – Hyderabad, India Belle McGee, User Experience Visual Designer – Ottawa, Canada Valeria Kalteis, Software Engineer – Munich, Germany Lahiru Peiris, Senior QA Engineer – Waterloo, Canada Congratulations to our 2016 delegation! These women are now on their way and we’re excited to see what they’ll come back with. Their journey starts tomorrow and Houston won’t know what hit ‘em!

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The Redefined Customer Journey – Remove System Friction

redefined customer journey

The customer journey is being redefined in the digital age from a linear process to an ongoing loop of BUY then OWN with the companies you choose to deal with becoming more and more engaged in every part of the cycle. So far in previous posts I’ve discussed what that on-going loop looks like from a customer perspective and how the loop model aligns the customer’s activities to those of the organization, and which departments need to work together to deliver the continuous connected experience. As we continue to dig deeper into the journey map the fourth layer (above) connects the departmental level activity to the typical enterprise systems that record, drive, and promote the various aspects of the customer’s journey. These processes and systems have to interact. Technology bridges need to be established to allow data to flow between them to ensure a consistent experience and to maintain a relevant, valued engagement. The platforms in use must promote a sufficient degree of interoperability that allows the multiple interactions to work together. But unfortunately the truth is that they rarely do. How many times have you transitioned from trying to do something on a website, had to call a help desk to get your goal completed and they already know your account details and what you want to accomplish? Rarely, if ever. It shouldn’t be that way. I recently moved house and needed to change my address on various accounts. Simple I thought; just go on the various companies’ websites, open my profile, and edit the details. In most cases that worked, but in a few cases I had additional questions and needed to make a call. With one credit card company I had a question about why my statements had stopped being delivered. The call went something like this: Automated System: Please state your name. Automated System: Say or input your account number. Automated system: What’s your account safeword?  (Note not the account password, but a separate “safeword” I set up when I opened the account years ago and have never needed to use since – of course I had no idea what it was). Me: I have no idea. The Automated System passed me on to a Call Center employee. Call center: How can I help you? Me: I need to change my address and I have a question about my statements. Call center: What’s your account safeword? Me: I have no idea. Call center: I have to pass you on to our security team. Wait while call is transferred. Security team: How can I help you? Me: I need to change my address and I have a question about my statements. Security team: What’s your account safeword? Me: I have no idea, that’s why I was passed to you. Security: OK I can help you with that. What’s your name and account number? (Information I had keyed in the automated system at the start of the call and which the first call center person had). After some back and forth we eventually got the “safeword” thing sorted out. Security: I’ll hand you back to the customer service so they can set up your payment plan? Me: Sorry? What payment plan? I just need to change my address and I have a question about my statements. Security: Oh. Hang on. Wait while call is transferred. – Get a different customer service rep. Customer service: How can I help you? Me: I need to change my address and I have a question about my statements. Call center: What’s your account safeword? Me: You have got to be kidding me! To cut a very long story short I eventually got my address changed and asked about my statements not getting delivered. You guessed it, I got transferred yet again to a different department and went through the same run around. It turned out that when the account hit zero balance they stop sending statements. When I pointed out that it might be nice if they sent the account holder an email to let them know about that policy, or put something on the statements themselves, or even their website; I received a “oh that’s a good idea” response. An idea I doubt will get passed on as I’m sure billing and the website content are yet two more siloed operations. Ideally silos between systems such as the ones I encountered need to be broken down, but as a minimum they should be bridged by data sets that can be easily transferred. Such data sets should reflect the information to support the customer at any given point in their journey and grow incrementally in detail as the customer progresses through their series of interactions with the company. Ideally at no point should a customer have to provide information that they have already supplied earlier in the process. It’s all about removing the friction from the process. The processes and systems you employ shouldn’t define the customer experience, they should support it.

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