Robin Paparella Hardy

Robin Paparella Hardy
Robin is on the Corporate Communications team, which is responsible for the company’s media profile and brand perception across North America, Europe, and the Asia Pacific region. With over 20 years of experience in marketing communications and consulting, Robin has worked at a range of tech, telecom, and financial corporations, including Hewlett-Packard, CA Inc., Cardiff Software, Qualcomm, and American Express.

How the Same Data Analytics Used in Politics Can Help Your Business

Every four years, about 230 million people turn out to vote in the U.S presidential election. That’s a huge audience to influence, no matter how sophisticated your analytics. I mean, which data pool on which channel do you start with? Where do you look first? Just like businesses trying to reach customers, political campaigns can analyze sentiment, social media activity, and feedback from a variety of channels to spot trends, make predictions and craft persuasive messages. A new OpenTextVoice article on Forbes.com, 3 Things The Presidential Race Can Teach Business About Digital Strategy, explores how the same micro-targeting used in political data analytics can be applied in business. As November draws near, the data crunching will undoubtedly grow more feverish. To get a sense of how often the media is covering each candidate and in what context, check out the free online Election Tracker ’16 from OpenText. To read the full article on Forbes.com, go here.

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Your Medical Biography is a Digitized Trail of Big Data

Healthcare

A far cry from the walls of paper files in medical offices, today’s digitized records let patients see lab results, get refill alerts and generally have more perspective and control over their medical destiny. These new systems are even using natural language processing algorithms to grasp the nuances of language, just like humans do. A new OpenTextVoice article on Forbes.com, Big Data Takes Turn As Storyteller, Pulls Together Health Narratives, shows how the digitization of health records is changing the way our medical histories are recorded. Now, we can save and analyze not only structured data like dates and procedure codes, but also unstructured information like doctor’s notes. All of these advancements are changing the medical paradigm to create a partnership between doctor and patient. It’s even supporting more sophisticated analysis, so that a treatment plan can be one based more on the full picture rather than just a snapshot. Get the full story here.

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Understanding Customer Feelings: Unstructured Data Analytics Tells all

online customer experience

Complex database queries and focus groups can help a business track customer insight, but there’s another approach. In a new OpenTextVoice article on Forbes.com, Meet The Algorithm That Knows How You Feel, you’ll learn how today’s businesses can analyze unstructured data using text analytics algorithms to actually grasp how customers are feeling. Unstructured data analytics lets businesses sift through documents, text messages, email and social media posts, to get to where the important insight lives. And now, using OpenText InfoFusion, businesses can manage, analyze, and understand information in ways that are transforming customer experience. As huge volumes of unstructured data come into the enterprise from multiple channels, the only way marketers can gain a competitive advantage is if they can see trends and preferences before the competition does. This insight not only fuels important business decisions but also changes the way a company relates to its customers. The article offers some history of the technology and also shares real-world applications. Get the full story here.

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The Year’s Best Conversation is Coming: OpenText Dialogue 2016, Sept. 26-28

Dialogue 2016

At this year’s OpenText Dialogue 2016 conference, you couldn’t be in a better seat to get insight and guidance on how to develop and execute successful digital-first customer experience strategies. We’re bringing together OpenText leadership, technical specialists, and customer engagement product experts. And to start us off, OpenText CEO and CTO Mark J. Barrenechea, and the Forrester Research Principal Consultant Serving Customer Experience Professionals will share their thoughts on where the Customer Experience Management (CEM) market is headed. Why is CEM such a hot topic? It’s inescapable, really. The digital disruption is upon us, and you can’t miss the flow of companies shifting to find their place in the digital world. Every business, large and small, is looking to add digital capabilities, be fully engaged with mobile millennials, and get their digital plans going quickly. We all want to stay competitive, and claiming your space in the digital transformation is the way to do it. So, if you’ve thought about the hurdles involved in integrating digital and traditional channels into an omnichannel strategy, you’ll want to attend OpenText Dialogue 2016 to learn how OpenText’s Customer Experience Management (CEM) portfolio makes it all possible. There’s a lot to know, and at Dialogue 2016 there are a whole host of ways you can learn more. You can register here. More reasons to attend OpenText Dialogue 2016 There aren’t many business today that aren’t evaluating their digital initiatives. And one of the most important ones involves customer conversations: how do you hold them? How do customers want to communicate with you? How do you integrate all the different channels and devices that make the CEM landscape so colorful and complex? Both of the keynote speakers at Dialogue 2016 will answer these questions, not only with a visionary look at what is happening today, but how you can execute personalized, omnichannel customer engagement programs and successfully plot your digital transformation. If you are ready to get digital, pack your bags for this conference! What to expect at OpenText Dialogue 2016 Thought leadership: We’re bringing together OpenText leadership, technical specialists, and customer engagement experts to share their insights on the digital transformation, and what technology can help you solve these challenges. Approximately 40 technical and business breakouts: Experts in the field of CEM and customer communications management will share strategies, tips, and best practices on how to take your customer engagement strategies to the next level with OpenText solutions. View the agenda. Product innovation plans, new product announcements, and strategy: Don’t miss the General Sessions; it’s where you can hear details on the new additions to OpenText’s Customer Experience Management portfolio, acquired from HP. Solution Showcase: Explore the Solution Showcase to connect with OpenText partners, CEM experts, and customers, and see the technology in action. Get sponsorship info. Numerous networking opportunities: Take advantage of two days to network with peers, OpenText leadership, industry analysts, and product experts.  Conference details Who: Industry thought leaders, technical professionals, customers, prospects, analysts, and partners What: OpenText Dialogue 2016 User Conference Where: Ponte Vedra Beach, Florida – Sawgrass Marriott Golf Resort & Spa When: September 26-28 Cost: Attendance fee is $699 – Register here For more information about OpenText Dialogue 2016, visit the conference website. Interested in sponsoring Dialogue 2016? Help shape the experience at Dialogue 2016. Find out about Sponsorship Opportunities. Get conference updates. Check back for weekly updates on new agenda items, keynote speakers, and more right here on the OpenText Blog. Read more from OpenText CEM experts!

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Hear From Forrester and InfoTrends CX Experts at Dialogue 2016

Dialogue 2016

Preparations are well underway for Dialogue 2016—the industry’s customer engagement event of the year! And what a timely event this is, with everyone talking about customer engagement and customer experience. These new initiatives are a priority for leading businesses. Of course, for our customers, we know you already think it’s important. But in addition, the industry agrees: Forrester recently reported that 89% of companies consider digital transformation a priority, which makes this year’s event one you won’t want to miss. At Dialogue this year we’re bringing you the best CX industry knowledge. Our keynote is Ron Rogowski, Forrester’s Principal Consultant serving customer experience professionals. And you’ll also hear what InfoTrends has to say about e-delivery and the impact it will have on CX. If you want interactions and not just transactions, attend Dialogue 2016 where you can join hundreds of users, technical specialists, and product experts for two days of education and technology demonstrations on how Digital Transformation is changing the way customers communicate and interact. So, if you haven’t registered, don’t delay! Click here to see all the great content we have planned for Dialogue 2016. Session abstracts will be posted soon. And check out the latest Dialogue speaker line-up here. REGISTER NOW Once you’ve registered, plan your travel arrangements to accommodate the Dialogue 2016 Closing Party. Not only is it a well-deserved break after two days of enrichment, learning, and inspiration, but it’s the perfect opportunity to meet with colleagues you know, and maybe meet some new ones. Isn’t it true that a relaxed, fun environment is often the perfect place to strike a new business partnership? This year’s Closing Party will be held Wednesday September 28th, from 6:00 to 9:00 P.M., at the Cabana Beach Club at the Sawgrass Marriott Golf Resort & Spa. Come enjoy some food and refreshments and get to know your fellow conference attendees. More about this year’s Dialogue 2016 When: September 26 – 28, 2016 Where: Sawgrass Marriott Golf Resort & Spa located in Ponte Vedra Beach, just 30 minutes from Jacksonville, FL. Who: Industry thought leaders, technologists, and innovationists. Talk with customers, prospects, partners, analysts, and employees of OpenText Exstream, TeleForm, and LiquidOffice. Why? Because in today’s business world, your ability to capture and process information needed to drive personalized customer conversations is a lynchpin in navigating digital transformation. What? Content-rich sessions and breakouts, including introductory, deep dive technical, and business insight sessions. Pick and choose, based on your level of expertise and interest. Join the conversation! Help shape the experience at Dialogue 2016.

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