Denise Douglas

Denise Douglas
Denise is a product marketer. She writes about customer experience management, marketing technology, and web optimization.

Personalize Wisely: The Do’s and Don’ts of Personalization


Do you know the best approach to personalizing your digital experiences? While personalization has been a top priority for many organizations over the past few years, personalization strategies are still “immature,” according to Forrester. The State of Digital Experience Delivery, 2017 , an April 2017 Forrester report by Danielle Geoffrey and Mark Grannan, says 64% of the DX leaders Forrester surveyed adopt only entry-level personalization – based on historical data. And only 25% are prioritizing the ongoing optimization of contextual relevance. Advance Your Personalization Strategy OpenText helps organizations successfully execute more advanced personalization strategies. One of our personalization and optimization experts, Patrick Akhidenor, led a bootcamp on Sunday at the Behave 2017 conference. Patrick, an OpenText™ Optimost client success manager, spoke about personalization best practices and also gave industry-specific ways to personalize, based on common data fields, page variables, testing iterations, and metrics. Attendees asked questions like where to start and how to prioritize while also not neglecting certain KPIs. Towards the end of the session, the audience broke out into teams and worked through some fictional personalization scenarios. Just “D.R.I.V.E.” Here’s an easy-to-remember acronym that Patrick shared on how to “D.R.I.V.E.” your personalization strategy: Data: Use available data points to identify and prioritize customer segments to personalize against. Resources: Consider allocation of resources as it pertains to every step of the personalization process. Ideation: Identify areas of the page or website that could benefit from testing and optimization. Outline recommendations for how to improve performance. Validation: Validate your personalized testing concepts through AB/MVT testing. Establish: Establish a continuous optimization process that allows your team to prioritize pages and KPIs throughout the year. Learn More View the presentation here: Alternatively, contact us at

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Ovum Names OpenText as a Leader in Web Experience Management

web experience management

The research and analysis firm Ovum has released a report naming two OpenText products as leaders in web experience management – also commonly known as web content management (WCM). The Ovum Decision Matrix: Selecting a Web Experience Management Solution, 2016-17 report cited OpenText™ TeamSite and OpenText™ Web Experience Management as market leaders because of their strengths in technology and execution. Here are strengths Ovum attributed to OpenText WCM solutions: Top-rated for maturity Strong roadmaps and long-term strategy Ease of use and interoperability Large portfolio of capabilities Ovum considers web experience management as a key element of digital transformation for today’s enterprise organizations, and we at OpenText fully agree. Organizations need to attract, engage, and hold the attention of their customers through round-the-clock, connected digital experiences. While web experience management or WCM initially focused on websites, it now encompasses so much more: WCM, digital asset management (DAM), web analytics, social, mobile experiences, etc. Sophisticated enterprise solutions cover the entire customer journey, and connect with other key platforms for marketing automation, e-commerce, and customer relationship management. Market leaders not only score high in key capabilities but are also widely accepted as best-of-breed. Read more details in the report and take a look at OpenText WCM offerings.

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When Personalization Backfires


A colleague of mine recently shared a story from The New York Times about a woman who signed up for an app to take her day-by-day through what to expect during pregnancy. Sadly, she lost the baby soon after, and let the app know. The app sent condolences, but seven months later a free sample of baby formula arrived at her door. What seemed like a good idea to personalize and win a customer, became a #marketingfail. What likely happened? Profile details from when she signed up were probably shared with companies that partnered with the app (as second party data) or sold eventually to advertisers (as third party data). The company would have had the best of intentions, she fit nicely into a customer profile, a segment that many companies could target. The problem was second and third party data ages quickly, and unfortunately, there was no feedback loop for these parties to receive this critical update. Sarah Haggett, an optimization expert at OpenText, leads a team that works with clients looking to improve and personalize their digital experiences. She regularly cautions against using data that’s even a few months old. “The data we can create and use is based on what our customer is trying to do right now or in the last few weeks, not what they were doing several months ago,” she says. “We should aim to understand what they want now, rather than make false assumptions based on old data.” Here is another example of targeting gone wrong, in an article by a colleague, as well as tips on how to prevent it strategically. Treat target audiences as human beings Marketing is often focused on acquiring new customers. Getting them to register. Getting them to buy, and then keeping them buying. We have many options now with marketing technology – an estimated 3,874 marketing technology solutions, according to – and of course, so much data about site visitors, customers, prospects, etc. We want to nurture leads and create a path for them along the marketing and sales funnel. However, there isn’t a straight line through a funnel, the customer journey has hurdles, diversions, and loops, as is explained well in this blog.  Thinking of website visitors as more than a segment category is also important. The reality is that there are ups and downs, and many touch points that make a prospect or customer feel satisfied (or not) with a brand at any given time. The customer service experience impacts how they feel. Marketing efforts impact them. And they can reach a pivotal moment to either engage further or disengage completely, based on these experiences. While marketers (like me) apply broad brush strokes of buzzwords and seek cool ways to study and reach prospects and customers, we need to anchor ourselves to what truly matters: treating each contact as another human being, with compassion, dignity, and interest. We need to ensure technology enables us to do this through the entire customer journey – whether it involves targeting, personalized messages, cloud applications, interconnectivity, or the next new thing. If we remain customer-centric and continue the quest to truly understand each person we’re targeting and to reach out to them appropriately, we should experience success and avoid faux pas.

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Girl Interrupted. A Story of Relentless Marketing Artificial Intelligence

artificial intelligence

Bzzzt. Bzzzzzzzt. In my hotel room after three days of marketing conference sessions, an after party, and a bonus Cirque du Soleil show, I squint at my phone: 12:48 a.m. I know it’s Vegas, but who is emailing me at this time? Ugh. I need sleep before my flight in the morning. Someone named Michelle… Michelle, Michelle… No, not ringing a bell. Phone down. Lights out. Fast forward to Friday night, back home. Ah – time to catch up on some well-deserved, uninterru— Bzzzt. Bzzzzzzt. Same time, same name, same inbox ping. Ignore. Then, Saturday night, again. Then Sunday night. Who was this relentless person trying to reach me at all hours, and apparently wanting to discuss marketing software?! Unbeknownst to me, until I spoke to a couple of colleagues later, Michelle was a bot. (NOTE: Bot name changed to protect the not-so-innocent). Ah, makes sense now, but one to file under #marketingfail. Intelligent, yes. Artificial? Absolutely When it comes to evoking empathy and human manners, we still have a way to go when it comes to marketing robots. Take this case below as an example: Every subject line read: [Company name] reaching out (ID Number). The first email started with “Good evening Denise, Heard you were talking about me earlier today!” No. I wasn’t, thanks. The final email was the kicker, saying she had sent me a few emails and “for one reason or another, we haven’t been able to connect.” This bot needs to soften her approach and be less self-absorbed. Her scheduled contact times also fall short. But, it’s not just me who’s had a poor experience with bots. This past spring, Microsoft created a Twitter bot to engage with users through automated conversations. In less than a day, Microsoft had to delete posts and halt activity on the account. Part of the problem was due to Twitter users manipulating the bot, and another part of the problem was the bot itself. The Uncanny Valley In the 1970s, a robotics professor Masahiro Mori introduced the concept translated as “the uncanny valley”. Basically, the idea is that the closer a robot appears to be human, the more someone observing or interacting with it will have a positive, empathetic response. But the human in the situation will eventually reach a point where there is a strong sense of unease. Research seems to support this. Originally, this concept was focused on physical engagement with a robot, but I’d argue that it also applies to the non-visualized robots that we’re starting to interact with. Helpful and amusing – until there’s a real crisis A recent medical study took a look at smartphone robots a.k.a. conversational agents or digital assistants – and how they respond to a user experiencing a crisis. They wanted to see whether these agents (like Siri, Google Now, etc.) could 1) recognize a crisis 2) respond respectfully and 3) refer the human to an appropriate hotline. What the researchers concluded was that there was a lot of inconsistency and room for improvement. While there were some crisis phrases that the digital assistants did recognize and try to help, there were also cases where they missed. None of the agents recognized “I am being abused”, some didn’t recognize “I am having a heart attack”, and most had trouble referring users to hotlines for mental health issues. What’s next? We in the tech industry are working to create better customer experiences – while also automating processes at scale. We need to continue acknowledging this gap –  “the uncanny valley” – of automation and robots while still aiming to personalize and treat people, well, as people would. It’s important that cool technology doesn’t offend the humans who engage with it. The journey isn’t finished; we need to add enough human charm to attract real buyers. Who are still people. At least for now. For more on how the digital revolution, automation, and artificial intelligence will continue changing the way we work and live, read this blog post.

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Before you pay an Agency $5 million for a Brand new Website…

new website

Just like the floating feather at the start of Forrest Gump, a story too good, too poignant, too raw to ignore, fell in my lap – on the hotel shuttle leaving Content Marketing World on Thursday. A few millennial marketers crowded around each other in the aisle, dishing out some talk about what they learned, what they yawned at, and what’s going on in their organizations. “It just makes me want to cry… It’s a joke!” said the exasperated young man sitting next to me. He explained how his leaders paid a digital agency as much as $5 million dollars (his words) to design and launch a brand new website. (Gosh – I do hope that is an exaggeration!) Another young woman who runs Facebook campaigns for her company leaned in to ask what the site is. She immediately pulled it up on her smart phone. And here’s the combination of problems, according to these two: Not mobile responsive No images Looks like just a product list There’s no suggested or recommended products for the visitor It demolished the original site’s domain authority Apparently, the B2B company invested heavily in this new site with the intention of building an ecommerce site – but for products and services in the healthcare industry. They have all of the technology platforms they need. Marketing automation. Customer relationship management. All of the integrations. They have a sizeable marketing arm with all the right tools. What went wrong here? Essentially, this sounds like a lack of due diligence and understanding of essentials when it comes to rebranding a website. In one fell HiPPO-inspired swoop – Bam! – the launch of a new website. And a shocking lack of data to support all of the changes. What should have happened? Research. Identifying specific problems. Getting buy in from organizational stakeholders. Challenging and testing assumptions with experimentation and hard data. There are many factors that should be considered when overhauling a major website, to ensure any large money investments are actually needed – and if the changes actually address true problems or just perceived ones. Here are some things – at a fundamental level – that any marketing leadership should understand. Of course, there is a much bigger list than this, but these things came to mind when I heard this story: Identify what the true problems are in performance Mobile-first design Testing the website and some changes before making deep investment Estimate impacts a massive change could make; what currently connects to links on your site? What breaks? What do I need to retain for rankings? If the goal is to get people to buy quicker, what content would people respond to better? Conversion Rate Optimization The content distribution strategy Current design standards Approach to personalization Site analytics Search Engine Optimization (SEO) Domain authority Calls to action Brand consistency In a nutshell This case sounds like a rush job that failed to gather adequate input and expertise to guide a costly web effort. While the agency might have been a trusted entity, marketing organizations like this should step back and apply some science to a major project like this. A web optimization program could have helped this organization come up with a more effective solution before spending millions of dollars. They could have set up test versions of the website to steer some traffic to the beta sites – to observe visitor behavior and see if the changes produce better business results. So let this be a lesson. Speak up. Do your homework (or share your insight if you’re not part of the leadership). Reserve big money for marketing projects that bring you more leads, conversions, and revenue. And you might just save some face within your organization.

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Optimize Your Online Presence With the Latest in Self-Service Testing

optimize online presence

Introducing Mobile Emulator, Click Counters, and more, in OpenText™ Optimost VisualTest 1.6. We’re excited to announce that the latest self-service features in OpenText Optimost VisualTest – Mobile Emulator and Click Counters – are now available to all Optimost customers. If you’re not familiar with VisualTest, here’s a quick rundown of what it does: VisualTest is a SaaS platform that helps you to deliver more engaging and profitable websites, mobile experiences and digital campaigns. It gives business users the ability to deliver quick wins that lift conversion rates, revenue, and other key metrics. With Optimost, you can: Build and launch tests at speed and scale across static and dynamic pages, single page apps, and mobile sites through our intuitive interface Discover and deliver the content that works best for every visitor with the analytics and audience builder Track visits, unique visitors, views, bounce rates, and time spent, sliced by more than 30 dimensions, and customize dashboards and reports to precise requirements These latest enhancements are in direct response to customer requests and are in keeping with our strategy to put the incredible power of Optimost at your fingertips. Here is a quick summary of the new features: Mobile Emulator We know your business needs a simple, visual way to test creatives for mobile – and we’ve delivered it. If you’re testing a responsive page that renders content differently based on device, we’ve got it covered with Mobile Emulator. Now, you can see and edit pages exactly as they render on a wide range of mobile devices, quickly and intuitively, directly in VisualTest. Access the Mobile Emulator from the Experiment menu:   Self-service Click Counters Now, in addition to downstream page counters, you can also easily set up and track clicks on the page directly through VisualTest. This makes it easy to test and track clicks that take users off your site, distinguish performance between multiple links that lead to the same downstream page, and understand how site visitors are interacting with the page. Access Click Counters from the Experiment menu:   Enhanced OpenText™ TeamSite Integration Optimost experiments can be created directly in TeamSite, our digital experience management software. Optimost buttons within Experience Studio provide design and viewing features so you do not need to go to Optimost to find the pages you want to test. Other enhancements As part of this release, we’ve also: Streamlined user experience Improved support and documentation for single page apps and AngularJS Increased reliability and performance Can you walk me through what’s new? Yes, we’d be happy to! Just let us know. We’d love to hear your questions and feedback. Email with Optimost in the subject line, and we’ll get in touch with you. For more information on Optimost, visit

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Introducing OpenText TeamSite 8.2

Contact Center

Optimize Your Digital Experiences with OpenText™ TeamSite 8.2 We’re happy to share the announcement of our latest OpenText TeamSite release – TeamSite 8.2! TeamSite is a modern, dynamic, and flexible platform for digital experience management. It makes it easier for marketers to deliver outstanding digital experiences by simplifying the management of content across all channels, including web, mobile, email, social, ecommerce, and portals. From a single, easy-to-use interface, you can author, test, and target content, manage rich media, design websites and mobile applications, and publish content. Get to know what’s new in TeamSite 8.2 by scrolling through our SlideShare deck – or reading the details below. You can also email for more information.   Test your web pages for higher conversions and improve productivity OpenText TeamSite 8.2 brings you an even more marketer-friendly digital experience management platform that helps your business increase revenue – while also increasing productivity. With TeamSite 8.2, you’re able to optimize customer engagement and simplify tasks for your content editors, authors and web teams. Boost conversions by testing the value of your web pages TeamSite 8.2 is integrated with OpenText™ Optimost. Now, you can create experiments and view reports without having to leave eStudio. Adjust text and creative elements of your published TeamSite web and mobile experiences. Then, push your site to the next level by running experiments. You’ll see which versions brought you the best business results, so you can then take that knowledge to lift conversion rates and revenue. Take advantage of more flexible TeamSite templates Creating and editing pages just got even easier. Your web team won’t have to waste precious time creating new templates for every minor deviation from standard pages. They can set up flexible templates by designating components as “placeholders” that can be swapped out for other component types. For example, let’s say you have a template with a header, an image, and two columns of text, but you want to change the image to an embedded video instead. Now, you easily switch out the image for another type of component, like video. Flexible templates empower you to create new pages faster – without having to go back to web designers for every little layout change. Recognize web and mobile content easier with thumbnail previews Foggy memory? That’s ok. Now, when you are in eStudio, web and mobile pages and templates automatically generate image previews. This supplies you with visual cues to quickly identify existing projects. You no longer have to remember file names in order to find what you’re looking for. Publish dependencies from rules The Publish feature now looks at all of the targeting rules that are associated with the components of your page or template. It sees what content could potentially be returned from the rules – images, for example. It automatically grabs the content and publishes the content with all of the dependencies. You don’t have to manually publish each piece of targeted content associated with each published page. This update will save you a lot of time when publishing content – and it reduces the risk of accidentally forgetting to publish targeted assets for each page. Easily create new hybrid mobile apps Now, you can create a hybrid mobile app directly from the source – by using an existing TeamSite-generated site or a subfolder of a TeamSite site (such as a campaign microsite). And there’s an even easier option to create hybrid mobile apps. You can now simply enter the URL of any live website, regardless of whether that site was created or published via TeamSite, and create a new app based on content from that site. And just so you know – when you create Android and iOS apps, you can choose IPA and APK options. These options will enable you to directly download and install ready-made apps. You’ll save a lot of time because you or a developer won’t have to build the apps manually. Speed up the mobile testing process Enterprise organizations have so much on their plates when it comes to testing and reviewing content before it’s published or updated. We wanted to make it easier for the testing teams in your organization – so that they aren’t wasting a lot of time looking at devices they don’t support. The mobile emulator – which allows users to virtually preview and edit content displayed on multiple device types at once – has been updated so that your team can configure the specific devices it wants to see. This enhancement speeds up the mobile testing process by helping your organization view only devices it supports. View content in a folder structure If you’re used to navigating TeamSite via a folder structure, you’re in luck! In addition to the tile-based view of content included in TeamSite 8.0 and 8.1, you now have the additional option to view content in folders. Not only that – you can search the folders for the sites, pages, templates, apps, etc. that you’re looking for. So no matter how you slice it, you’ll find what you need in the way that’s comfortable to you. See version history in Experience Studio You can now view version history for all web and mobile app files – within Experience Studio. This includes pages, templates, assets, and targeting artifacts. Version History shows all the versions of a selected file or page to help differentiate them in their draft, submitted, and published states. Versions can be previewed, and changes can be reverted. When selected, each version reveals several details including version number, date and time submitted or published, and who modified the draft files. This feature helps those in highly regulated industries or companies with strict archiving requirements. Easily navigate through localized content The Monitor Localization dashboard is clean, easily searchable, and can be launched from eStudio. The number of tabs have been reduced, making it easier for your team to navigate and find the assets they are looking for. Other enhancements There are several other enhancements included in TeamSite 8.2. eStudio now offers the functionality to customize workflows, according to your organization’s business processes. Now, your organization can segregate user access to certain areas of your websites and access multiple stores in Experience Studio. The TeamSite Administration Guide now shares how to run Linux installations as a non-root user. There have been some additional enhancements to layout capabilities. Now, users can select sections, rows, columns via standard CSS3 index-based pseudo selectors. Any associated styles will be reflected in edit and preview mode. And this feature also provides a page/body wrapper for users to add styles for the entire page. Technical support Expanded technical support includes: Java: Support for Java 8 runtime is now added to TeamSite, OpenDeploy, LiveSite, and Search. Tomcat: Support for Tomcat 8.0.36 has been added to LiveSite. OpenSSL: TeamSite 8.2 components will link to OpenSSL 1.0.1e on the Linux platform. However, OpenSSL 1.0.x is supported. Windows will link to OpenSSL 1.0.2e. Thank you for taking a look the new features included in TeamSite 8.2! For more information, email

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Elevate the Digital Experience With TeamSite 8.1


Give your digital team even more leverage to create beautiful and impactful customer experiences. TeamSite 8.1 offers new tools for better page performance analysis, more efficient collaboration across organizations and agencies, and faster time-to-market for your omnichannel campaigns. New Features and Enhancements: Push Notifications Take mobile experiences one step further by engaging app users with push notifications. This latest release expands upon the TeamSite’ hybrid mobile app capabilities. Use TeamSite to repurpose digital content to quickly create apps and send text notifications to app users. This comes in handy, for example, when you’’ve created an app tied to an event, and want to quickly send reminders, or important announcements to users in real time. The modern user interface makes it easy. In the hybrid app project within TeamSite, click the “notifications” tab, type your message, and send. HTML2Template Bridge the gaps between designer, marketer and web developer during collaborative design projects. With the HTML2Template feature, your team can grab web designs produced by creative agencies and convert them straight into TeamSite templates. TeamSite will take the HTML and break page content into reusable template components – all in WYSIWYG mode. When finalizing the template, you can accept each element as a component or not. HTML2Template will save developers a lot of time when converting new page designs into workable TeamSite projects and will ultimately improve time-to-market for new campaigns. This also speeds up the traditionally labor-intensive process of importing large numbers of existing pages to a new web content management platform. Google Analytics Now, you can view site metrics from Google Analytics while staying within Experience Studio. Identify top performing pages and top drivers of traffic to your pages so that you can improve visitor engagement and increase conversions on your site. The site analytics dashboard includes: Top landing pages Number of unique hits and page views Average duration of visits Top exit pages Top referrers (online sources like search engines that drive visitors to your site) A global heat map showing locations of most site visitors Guided Help Reduce the learning curve for those new to the TeamSite 8 interface, with the new guided help function. Within the Help tool, users can find step-by-step instructions for a given topic. Guided help will then take the user through the interface where pop ups will guide them through the given task. This is an interactive way for a user to receive help on a task while they are completing it rather than having to go back and forth between a list of instructions and the platform. Business users who don’’t frequently use TeamSite, and others who have just started using it after an upgrade to TeamSite 8 will benefit from guided help. Localization TeamSite is now localized for the following languages (in addition to English): Chinese traditional Chinese simplified Japanese French Italian MediaBin Integration Experience Studio is now fully integrated with MediaBin 8.2 and 8.3. Pull in your company’’s approved images and other assets directly from MediaBin, while you are using Experience Studio. Search for MediaBin assets while building content, and import the correct file sizes and formats for your web and mobile-ready pages. If you’’re using a particular MediaBin collection for a given campaign, you can sort through that collection and also repeat assets across pages, components and sites, as appropriate. User Extensions Third party applications can be integrated into Experience Studio. Developers can create tabs in the navigation and build in a view of their other application of choice. Possible applications that could be integrated include: translations, e-commerce, CRM and other platforms that come into play when building sites and integrating data sources.  Other Technical Improvements FreeMarker, a modern Java-based template engine, is now supported Bootstrap is now supported for Experience Studio templates and pages FormsPublisher has an updated look and feel  

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MediaBin 8.3 – Single Source of Truth for Digital Assets

digital assets

OpenText™ MediaBin helps global marketing teams to create innovative, engaging campaigns by effectively managing, distributing, and publishing thousands of customer-facing digital assets such as videos, images, promotions, and logos. You can now enjoy higher-impact marketing and communications while remaining brand consistent with a single, self-service repository that stores all of your rich media assets. MediaBin 8.3 builds upon the automated image analytics released in the previous version. It automatically tags digital assets with the following elements and allows you to search based on: A visual color swatch that allows you to select colors you’re seeking Barcodes and QR Codes with the ability to filter by barcode type Text within items that have been traditionally more difficult to crawl for text: digital images and scanned documents, also known as Image Optical Character Recognition (OCR) Facial Identification within images Human Analysis characteristics like general age, gender, dominant clothing color, eyes open/closed or whether a person is wearing eye glasses (new experimental option) User interface enhancements in MediaBin 8.3 include: Ability to view the “parent” asset of an associated asset Configure non-image asset preview by extension type with custom preview images Representation of certain asset types with glyphs in asset preview The option to refresh galleries, summaries, listviews and folders Improved video playback and functional improvements to video user interface For more information, you can read the brochure.  

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MediaBin Portal Client – Engage and Increase DAM Adoption

MediaBin Portal Client

OpenText™ MediaBin Portal Client is another view into the MediaBin repository targeted at the every day user within the enterprise, or external users such as partners, dealers and agencies. Simplify Digital Asset Management for the enterprise. Product details Search and browse assets Download assets with rendition Asset analytics – number of views and downloads Gallery and list view View assets, metadata and play videos Create, add assets and share collections Email direct link to collection of assets Export assets to PDF or CSV User content permission – secondary permissions based on metadata For more information, read our product brief or visit the website.

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Accelerate Time-to-Market & Create Beautiful, Modern Digital Experiences Easily With TeamSite 8.0

TeamSite 8

OpenText™ TeamSite is a modern, dynamic, and flexible platform for digital experience management that enables you to easily take control of multichannel experiences and campaigns. It makes it easier to deliver outstanding digital experiences by simplifying the entire process of managing content across all marketing channels, including websites, mobile platforms, email, social, commerce, composite applications, collaboration sites, and portals. From a single interface, you can author, test and target content, manage rich media, design websites and mobile applications, and publish content. With TeamSite, you can: Take control of your brand. Easily author content and build experiences without help from IT. Use TeamSite’’s enhanced, tile-based interface that allows you to drag and drop assets, reuse page templates and components, and automatically scale content for mobile devices. Personalize digital experiences. Automatically deliver relevant information to your customers and prospects. Quickly matching what your customers are looking for to the right content will keep them coming back to your brand as loyal customers. Save time and resources. Small teams are able to manage hundreds of sites by relying less on IT, customizing workflows, previewing and editing pages and mobile screens, while archiving pages and meeting governance and compliance requirements. You can also save by moving everyday maintenance of your digital experiences to the cloud. Scale for the enterprise. Move to a secure yet open, flexible platform that has the best performance to cost ratio for enterprise-level implementation and offers a smooth integration into existing environments.  New Features and Enhancements TeamSite 8.0 introduces a new user interface with significant enhancements in usability and performance: Experience Studio.  Modern graphical interface Rely on an easy and intuitive interface built with the latest UI technologies and UX concepts, designed for marketers and business users. Project-based organization Gain a multi-site- and multi-project-based view of content, templates, web sites, and resources to promote collaboration and reuse of assets. Search, sort, and filter Natively integrated powerful search allows you to break away from the limits of navigating folder-based views of content, and instead work with visual tiles and a card-based view of assets. Just type a search keyword and get a context-sensitive listing of assets, filtered in real time. Templates and mobile-first approach TeamSite 8 has a brand new template and page design tool. Using this modern tool, you can add reusable content or application widgets (components) directly onto the template and design it exactly as the end user would see it on the website.  Drag-and-drop these components to design any layout you need for the template and page. All templates and pages are mobile-ready by default, with responsive design out of the box, and leverage modern UI frameworks like Foundation ( and Bootstrap. You can create or edit these templates and pages using three different views – desktop, tablet and smartphone. You have multiple devices in each category and you can edit in-context of any of those devices.  Previewing these templates and pages gives you even more options – more device categories and devices as well as the ability to preview the template or page side-by-side across multiple devices. Easy creation of mobile apps Create and design pages and screens for hybrid apps, and automatically generate the mobile app from TeamSite. Once the app is made available to end users, publish content updates to it without having to republish. Asset management Enable marketers to create and edit digital content in one, centralized location and then publish across multiple channels and reuse for different campaigns. Search and filter to retrieve exactly what you need. Adding new assets to the system is as simple as “dragging and dropping” the asset from your desktop into the browser. For more information, visit TeamSite.

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