B2B integration maturity

5 Stages of B2B Integration Maturity – Pt 1

OpenText recently sponsored a survey on B2B integration maturity which was conducted by SCM World. We were interested in learning about what constituted B2B integration maturity and what impact that might have on a business.

5 steps of the B2B integration maturity path

The research paper, available here, lays out a path to maturity based on answers to the survey from 115 participants from all over the globe. A section of the paper that describes the five stages or steps is provided here.

What is the B2B integration maturity path? Based on the results of this research, the B2B integration path framework was developed to trace progressive advancement of B2B integration maturity in organizations across key industries.

The B2B integration path framework represents a five step journey for advancing B2B integration maturity by using SCM World study data to identify improvements that must be made to increase maturity in the elements of structure and people (people), tools and technology (technology), and process (process).

In addition to enabling you to determine your organization’s current level of B2B integration maturity, the framework also allows you to compare your organization’s level of B2B integration maturity versus that of your peers, across industries and against the broader business community.

Routes to maturity on the B2B integration path are varied. True progress is marked by the intersections created with simultaneous movement along the three elemental paths of people, technology and process.

The five steps on the B2B integration path are defined as follows:

  1. Transactional. Tactical execution of siloed, reactive processes on manual technology
  2. Informative. Key trading partners engage in foundational business processes, with limited digital visibility
  3. Analytical. Collaborative insight through the aggregation and analysis of connected digital demand and supply data
  4. Relational. Responsive network, with integration of most trading partners across multi-tier demand and supply networks
  5. Generative. Profitable growth cycles driven by end-to-end digital integration throughout the value chain

In my next post, I’ll talk about what the research says about the benefits of moving along the B2B integration path.

About Greg Horton

Greg Horton
Greg Horton is a Product Marketing Director for OpenText Business Network. Greg is responsible for sharing how OpenText B2B Integration services and Active Applications can impact business agility, profitability and growth. Greg brings more than 20 years of enterprise software experience. Prior to joining OpenText, he held positions in marketing, product planning and product management at Microsoft, Relex Software, M*Modal, Epicor Software and Serena Software.

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