content

100,000 Pieces of Content a Day

It often feels like we are being deluged by content, we are exposed to more stories, images, video, and audio than ever before. Yet most of that content (social media aside) has been sorted, indexed, written, edited, managed, and gone through a publication process before it even gets to us, the consumer.

How do those who produce the content deal the vast amounts of raw information, text, and images etc., that go to make up the stories that we see? And how do they make their publishing efficient enough to keep up with the unedited real time content streaming across the various social media platforms?

These were the sort of problems facing News UK the publisher of some of the biggest and most popular British newspapers. The Times, Britain’s oldest daily national, and The Sunday Times are the world’s best-known quality newspapers. The Sun is the most read British newspaper, with more than four million readers each day. News UK also operates a number of digital channels, including Sun Bingo, Sunday Times Wine Club, and Riviera Travel.

News UK receives and generates more than 100,000 new digital assets each day, and manages in excess of 25 million assets in total. The assets including text, images, pages, video, graphics, and audio needed to be captured, indexed, and quickly made available to users across the business. Their existing digital asset management system (DAM) had served the business well, but was more suited to print media, with limited options for moving towards a converged, multichannel solution. It also lacked the ability to be easily integrated to its chosen editorial system.

“We need to drive a greater responsiveness for global news coverage, rapidly publishing articles that provide a consistent, rich multimedia experience for readers across all channels and publication brands,” says Simon Pumphrey, Systems Manager at News UK.” Against a backdrop of technical change, we have to ensure we remain at the forefront of how news is delivered, across all channels.”

In looking for a replacement for their legacy system the new DAM solution had to be faster, easier to use, and be more cost-effective than our existing system. It should also help us ensure compliance with usage rights of the assets we use, with comprehensive tracking, audit, and reporting. We wanted a browser-based solution, based on open standards, which would be straightforward to integrate to our editorial system. OpenText™ Content Hub for Publishers (CHP) meets all of these criteria and more,” says Pumphrey.

CHP has been introduced as part of a large-scale transformation project to increase collaboration across editorial teams. “The business critical deployment of OpenText CHP allows News UK to collect as many as 100,000 or more new digital assets and news feeds submitted each day by multiple journalists, photographers, and agencies into a single system. The OpenText content Analytics engine automatically tags these assets, ensuring content can be quickly found and retrieved across the various editorial desks.”

Not only can the assets be easily repurposed across The Times, The Sunday Times, and The Sun, but the solution ensures the correct rights are associated with each asset, helping to mitigate the risk of digital rights infringement. “In today’s connected world, customers are choosing to engage with our newspapers across a growing number of devices and, increasingly, we need to manage the growing types of digital content to create a richer digital experience. We chose OpenText CHP as the scalability of the platform has enabled us to move from a print-centric process to one where journalists can associate multimedia content directly into different channels,”

You can find more information about the News UK implementation of CHP here, and download the white paper on Content Hub strategy.

About Alan Porter

Alan Porter
Alan J. Porter is the Senior Product Marketing Manager for the OpenText Customer Experience Suite. He is a regular writer and industry speaker on various aspects of Customer Experience and Content Strategy.

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